Anica, Anec, Academy of Italian Cinema - David di Donatello, Alice nella Città and all the major trade associations together today in a Roman theater for: #soloalcinema. Initiatives for the relaunch of cinema in Italy. And all this on the day when the Minister of Culture Dario Franceschini signed the decree that allocates 40 million to cinemas, the latest in a series of measures to support cinema during the pandemic (which brings the total of extraordinary resources allocated so far to over 275 millions).
The project, which started from the David evening, will then move on to the Taormina Festival, the White Nights of the Cinema, the CinemaDays, the professional days of Cinè in Riccione, the Venice Film Festival, the Rome Film Festival until December 2021.
"I have been seeing cinema for forty years and I have never been able to stop - says Pierfrancesco Favino in his charismatic speech - And even during the Pandemic on the sofa this desire did not go away. It must not be an actor who brings people back to the cinema. We need that someone clearly says that these are safe places. We don't have to say it. We have to start over and we have to do it starting from school ", said the actor, reiterating the importance of teaching cinema in schools.
Then seen this morning the spot 'Memories of a life', with the narrative voice of Monica Bellucci and the 'All Star' in which some faces of Italian actresses and actors are surprised in a room, this time in the shoes of those people who normally they work internally (at the checkout, tearing up tickets, selling ice creams). "We are optimistic. We are returning to the cinema, and gradually things will improve, as for the whole of our country. - said the ANICA president. Francesco Rutelli - These joint programs demonstrate the collaboration and passion that animate our supply chain: as for the shooting of film sets, on which Italy has been at the forefront, everyone will feel safe in the cinemas. And the coming months will see a great revival of products and public interest,starting from Italian cinema. "Among the interventions, then, that of the President of Italian Distributors Anica, Luigi Lonigro, who recalled the importance of the #soloalcinema initiative and the forthcoming release of Salvatores' Comedians; that of the President of Anica Producers, Francesca Cima , who underlined the centrality of the Italian product for the restart and recalled the release on July 1 of Claudio Cupellini's La terra dei figli. And again the President of Anec, Mario Lorini, Piera Detassis, President of the David di Donatello Awards, spoke. happy to participate in the #Soloalcinema campaign and to support the White Nights with a tribute to Dario Argento The directors of Alice nella Città, Fabia Bettini and Gianluca Giannelli, join the campaign with the White Nights project.That is 48 hours of non-stop cinema (from 2 to 4 July), which include a single ticket for night marathons, and which will animate theaters and arenas throughout Italy for the restart of the cinema.
In the sign of recovery, all Italian cinemas will be involved by showing the #soloalcinema videos and welcoming the great films that will be released in the coming months: from Crudelia to Dune, passing through Italian films by directors such as Salvatores and Cupellini and great American franchises. such as Fast & Furious, Black Widow, Suicide Squad, The Croods, Hotel Transylvania.
Finally, on the anti-piracy front, an awareness campaign will start, We are Stories, entirely dedicated to the public of all ages to promote the protection of the audiovisual industry and the importance of conscious choices regarding the consumption of cultural content. (HANDLE).