Milano Moda Uomo with 4 shows in attendance is a gradual return to normality - Lifestyle

It will be like our lives today, a gradual return to normality, the next edition of Milano Moda Uomo, scheduled in Milan from 18 to 22 June, with free tampons for operators and four shows in attendance: Dolce & Gabbana on 19 June ; Etro on June 20; Giorgio Armani on June 21st with a double catwalk.

    "We hope that with the progress of the vaccination campaign - hopes the councilor of the municipality of Milan Cristina Tajani - it will be the last week with a prevalence of digital events".

    In all, there are 48 appointments, 9 presentations by appointment and 6 events for a total of 63 brands on the calendar.

    Among the novelties, the debut of Diesel which, with the new creative director Glenn Martens, will present an 'allgender' collection on June 21st. First time on the calendar also for various brands including Andrea Pompilio for Harmont & Blaine.

    On the other hand, "Cnmi's attention to issues of global importance such as that of sustainability", explains the president Carlo Capasa, saying that the thematic room 'Designers for the planet' with 9 emerging stylists will return to the digital platform of the event showrooms will also have space. All in collaboration with Confartigianato Imprese and with the support of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency. Make way for young people also thanks to the collaboration with the White exhibition, which at the Sozzani Tazzoli Milan Foundation will promote 10 Italian and international designers, all in the name of safety. "We are ready - guarantees Capasa - to safely welcome operators who can travel from June,we will give the opportunity to make free pads for press and buyers, and we are outlining the guidelines with Ats for safety, on which we have always focused as we saw in September and July, so much so that in the international press we have been pointed out as the week of the safest fashion in the world ".

    Just to celebrate a gradual return to physical events, on June 19, there will be, in compliance with the anti Covid regulations, a cocktail for the inauguration of the Fashion Week in an outdoor location. We slowly return to normal, but without getting lost on the way the pieces built in recent months, so the appointments of Milano Moda Uomo will be amplified, as happened in the last editions, all over the world, thanks to partners such as Tencent Video, for China. continental. And precisely China is driving the recovery of the sector which, according to the Fashion Economics Trends of the Chamber of Fashion, expects to close 2021 with a turnover of 80 billion euros, up 17% on 2020. In particular, exports should grow by 13% and imports by 9.2%. "March was the turning point, the turnaround month,even if we are not yet - says Capasa - at pre covid levels, but we are going better than the expected maximum, we should close with a minus 10% on 2019 and we hope that 2022 will bring us back to the usual turnover. "And a fashion week of all fashion shows in presence. (ANSA).