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Shopping cart revolution at Aldi, Lidl, Rewe and Co .: New system could make a lot of things easier


Digitization is also making itself felt in supermarkets and discounters. Wanzl is already testing digital shopping trolleys.

Digitization is also making itself felt in supermarkets and discounters.

Wanzl is already testing digital shopping trolleys.

Leipheim - shopping trolleys are a must for most people when shopping.

In 1948, Rudolf Wanzl manufactured the first shopping trolleys for retailers in Germany.

The company still builds shopping trolleys in several production facilities in the Swabian town of Leipheim, which are sold worldwide.

Corporations such as Aldi, Lidl, Netto, Ikea and Walmart are among Wanzl's customers.

The discounter Aldi is currently planning extensive changes to its shopping carts.

The classic shopping trolleys are now to be further developed.

Consumers and retailers are looking for digital solutions to make shopping easier.

The focus is on the deposit lock of the shopping cart.

This was introduced because more and more shopping carts were lost or taken away.

After shopping carts could only be unlocked with coins or chips, this trend declined.

reports that Wanzl has been working on an alternative to the deposit lock for several years: the digital shopping cart.

With the “Smart Trolley”, coins or chips would be superfluous;

Customers could then simply unlock it using their smartphone or smartwatch.

Digital shopping cart: no need for coins or chips?

To do this, customers download the supermarket's app on their smartphone, hold the device over the deposit lock and can then unlock the shopping cart using an NFC or Bluetooth signal. In addition to the technology, Wanzl also develops the required software that can be integrated into any supermarket app.

But the classic deposit locks will not disappear completely for the time being. Older people in particular would still need the classic system with coins or chips. Opposite

explains employee Wanzl: "We want to collect the first test phases with market experience and see how the total counts". Shopping should be made easier and an experience. But it will be a few years before the digital shopping cart spreads across the board, according to the company.

The technology and software are currently associated with high costs for dealers.

Over time, however, the digital shopping cart will become cheaper and therefore more lucrative.

In addition, the industry is in a digital upheaval.

More and more branches are being modernized and work processes are being optimized.

Smartphones and smart devices are becoming more and more important for employees.

“The industry thinks very digitally.” In supermarkets, food could soon become more expensive.


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List of rubric lists: © Rolf Braun / imago

Source: merkur

All life articles on 2021-05-27

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