PRISA Media takes another step in its digital transformation and in the renewal of its radio division. The company has announced that it is renewing the management team of Cadena SER, betting on the promotion of internal talent, and promoting a pioneering change: it creates the transversal platform PRISA Audio, which will unify all non-linear audio content (
podcast
) from all over the world. group. María Jesús Espinosa de los Monteros will be the general director of this new division. In addition, it has announced that Montserrat Domínguez will be the content director of Cadena SER and Ignacio Soto, the new general director.
The new structure delves into the changes made in the group in February by creating PRISA Media, which encompasses all the group's media under the same unit, with a firm commitment to the convergence of resources around a structure of transversal platforms.
María Jesús Espinosa de los Monteros (38 years old, Valencia) will be the general director of PRISA Audio and will report directly to the executive president of PRISA Media, Carlos Núñez. The new platform will group together the
podcast
contents of
all PRISA Media media, both radio and press (EL PAÍS, Cinco Días, As); in Spain and in Latin America. Espinosa de los Monteros has been managing the Podium Podcast for the last five years, attached to Prisa Radio until now, and regularly collaborates in EL PAÍS. She has a degree in Audiovisual Communication from the Cardenal Herrera-CEU University, with a DEA (Diploma in Advanced Studies) in History, Documentation and Film Analysis from the Complutense University of Madrid.
With this decision, PRISA takes an important step towards a pioneering platform-based organization, which simplifies and makes the company's organizational structure more efficient, optimizes resources and maximizes the scope of its content with a global vision.
In the SER, the two general directorates currently existing are unified into a single one, which will be under the responsibility of Ignacio Soto, until now managing director general, who also assumes a large part of the functions performed by Daniel Gavela.
Ignacio Soto (51 years old, Bilbao) has extensive experience in media management and digital transformation and has worked in both the radio and press areas of PRISA.
Ignacio Soto, new general director of SER.LUIS SEVILLANO
Likewise, Montserrat Domínguez (57 years old, Madrid) is appointed content director of Cadena SER, a journalist with a broad and distinguished career who combines deep multi-channel experience both within the PRISA Group and in other audiovisual media, such as Antena 3 or Telecinco.
He currently coordinates the production of podcasts in EL PAÍS.
Montserrat Domínguez will also coordinate the news, antenna and program and sports directions.
Guillermo Rodríguez, news director
For his part, Guillermo Rodríguez (47 years old, Madrid) assumes the direction of news, as well as the responsibility of digital content of Cadena SER.
Director of
HuffPost
for three years, he has a purely digital profile and extensive experience in newsroom management.
At the helm of
HuffPost, he
has managed to position the medium among the most followed headers of the digital press.
He has a degree in Geography and History from the Complutense University of Madrid, with a specialty in Contemporary History.
The new managers make up a powerful generational renewal, have been fully promoted from within the group, are endowed with a marked digital profile and have cross-cutting experience in the different media.
Guillermo Rodríguez, new director of news and digital content for Cadena SER Damon Dahlen / HuffPost
The company has conveyed to Pedro García Guillén, Daniel Gavela and Daniel Anido, hitherto news director, its recognition and maximum gratitude for their successful management period, which has allowed Cadena SER to be consolidated as the leading station in Spain, to recover the positioning of music networks and overcoming the most complicated period in the history of the media.
The SER channel is the leading brand and informational reference for Spanish radio.
It has leading reference programs in all time slots such as
Hoy por Hoy, La Ventana, Hora 25, El Larguero, El Faro, A vive or Carrusel Deportivo
. More than 25 continuous years of leadership, rigor, coherence, quality and high professional level of its teams have created its own style of information and entertainment that is part of the social history of the country, with its own sound recognizable by all its audience. Last April, it registered its best result in the last four years, with 4,367,000 daily listeners, according to data from the General Media Study. As for music radio, LOS40 is the undisputed leader in the sector, with 2,792,000 listeners from Monday to Friday. His wake-up program,
Anda Ya
, celebrated 25 years as the leader in its time slot last April, being the space that most increased its audience. LOS40 Classic was the fastest growing music radio in the last EGM. Cadena Dial is the third most listened to music station, with about a million and a half listeners.