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Injecting, stretching, sculpting: Israeli men are no longer from P-H-D

After 'Uber Doz' of hours of watching themselves on screen or in front of the mirror, Israeli men realized they needed more.

More toning, more firming, maturing but not getting older.

"Our nation has become obsessed with anti-aging and treatments have become a kind of status symbol"

Tags

• Men's fashion

• beautician

• plastic surgery

• Botox

• facial treatment

• Beauty treatment

• Injections

Amir Tzomer

Friday, 04 June 2021, 07:30

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Many more Israelis do this.

Botox injection treatments (Photo: ShutterStock)

Man, no matter if you're a naughty 32-year-old, a 46-year-old sportsman or an experienced gentleman in his 50s - you're getting older ... and you see it. Yes, it happens, this is the reality, but fortunately for those who are considered members of the "strong" sex - but are tormented by a few wrinkles on the side of the eye or sagging skin under the chin - we live in an age where cosmetic treatments and other aesthetic renovations on the body. Men less like to see for themselves) are no longer really reserved for women, on-screen reality judges or serious-minded presenters from a news release.

Do not deny, the external appearance is still significant even for those who use New Age clichés.

Only if in the previous decade Botox, laser beams and syringes full of chemicals were the best kept secret among those interested who could afford the significant financial outlay, it seems that the last year - the one in which the corona plague left everyone at home for weeks, if not months - also caused Israelis Who has not yet understood the meaning of the phrase "metrosexual" to look for the most effective way to treat an aging face at worst or try to emphasize the cubes in the flat stomach, at best, without being ashamed of it even for a moment.

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There's no reason to feel embarrassed, you realize it's time to save your face when you may not be particularly tired - but it looks like you went through a roller coaster because of the swollen eyes.

You know it's probably time to deal with body toning, when he's from the office sure you've stopped with a visit to the gym even between closures.

You're sure it's time to check out the clinic your wife has been visiting for years, when someone asks her if she was photographed with her dad in response to a photo on Instagram.

"You do not want to belong to the 'makers' group."

Dr. Udi Bar (Photo: Ron Kedmi)

Renovations for the rich only?

In a world where no guy feels the need to apologize for liking beautiful things, including branded clothes, porcelain veneers and eyebrow plucking, do Israelis also deserve an upgrade to the jaw line? So it is that, according to

Dr. Udi Bar

- an expert in delaying the aging process and the one who takes credit for determining the term "aesthetic medicine" in the Holy Land - there is no longer much difference between the ladies and the local gentlemen, it is simply not a big deal. Of a man, or woman for that matter, affects a spouse's reproductive system. When you look at someone with a strong chin, with proportions, this is what attracts her to it. Even a very large male nose is very modern today, "he clarifies.

Dr. Barr, who among the treatments he offers also refines facial appearance, nose sculpting and lip filling, explains that recently, the number of local men who turn to him for treatment is increasing week by week. "People in positions of power, older businessmen, senior politicians, academics, competitive ones who want To transmit power in every field - understand that next to a luxury car or yacht, even faces that undergo anti-aging treatments are 'mast'. These are codes that are passed on among wealthy people or those who want to be accepted into the club, "he reveals," after all, you do not want to belong to the group of 'makers', with the thinning hair or the wrinkles between the eyebrows, so the more you can afford and are less busy Everyday, cultivation becomes more dominant. That's why we also believe that Hollywood stars look like stars - fashion changes over the years, but there are elements of appearance that remain temporarily impressive. "

"In a board meeting you will trust the boss who looks good - rather than the graying tern who runs you, but makes an impression of an irrelevant person"

The face fillers that first began to be used somewhere in the 1980s allowed people to rejuvenate the look quite roughly, mostly through adding volume to the face.

But modern and more accurate technology has given doctors the tools not only to fill the face, but to reshape it.

Women become more juicy, but their spouses?

Straighten the forehead, strengthen the jaw line and fill in the receding chin in favor of a more "masculine" face.

"It's also done out of a desire to add a kind of assertiveness to their face, not just to look younger. It's important for them to look 'masculine', sexier, because in an executive meeting you will trust the boss who looks better than the graying tease who runs you but seems irrelevant. "" This is one of the reasons why people still admire Bibi, wondering how he looks good - a politician who wants to influence the public, should broadcast a 'bigger-than-life' look, "explains Dr. Bar, whose treatment may end up costing thousands of shekels. "I do not think it is necessary to change everything, but to find an element in the face that is focused, treated and almost no one notices that something has happened - but it has happened.

These are small things that change lives, first for the man and then for his environment. "

Increase in the number of customers with bristles.

Paula Blick with Guy Zoarz (Photo: PR, Paula Center for Natural Medicine)

"More public awareness of body health, from the inside out."

Paula in action (Photo: PR, Paula Center for Natural Medicine)

Blessed are you who do not smoke a woman?

The local beauty star's care wizard,

Paula Blick Dayan

(who is an expert in cosmetics and natural medicine), whose patients also include Guy Zoarz, Niv Raskin and Lior Narkis, knows that these are not just changes that come through a syringe that penetrates under the skin.

"I think the more public awareness of body health - from the inside out - and a desire to maintain a healthy appearance and the advancement of technology, there is an increase in the demand for treatments from men."

Whether it's young people looking for a solution to acne problems for older adults who want to eliminate age spots, Blick clarifies that "this has been happening mostly in the last five years, when in the last year I can see tens of percent increase in the clinic for guys who come to a wide range of treatments."

Yes, this is the corona because of which the beautiful and rough do not hide their concern for appearance and "share everything on the social networks that surround us on all sides."

But they do not only take care of themselves in the treatment rooms, where they penetrate the skin under the bristles and renew the dead cells to get rid of wrinkles, but the guys also buy creams, serums, face masks and other skin care products she offers to refresh the face and even an electric device called "Marvelis". Offers home care.

"It affects the texture of the skin and injects substances into the deep layers of the skin. It is basically a tool that supports from home, not one that replaces the equipment available in clinics."

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So what are the aesthetic procedures that most do this for men here? Dr. Udi Bar, to whom pilgrims like Tom Baum, Nicki Goldstein and Avery Gilad go on pilgrimage, explains that men do everything so that the division into "masculine" and "feminine" is no longer relevant. ("Such a man always looks like a stallion who does not sleep at night, is not clean or just poor who has no luck in life ... there are teenagers who come with mom just because they want to fill those holes"), go for a nose design ("erogenous organ, With an attractive-sexy appeal. Many come after failed surgeries, a large nose is now considered very loud and attractive, even for models ") and thickening of the jaw line (" It's all a matter of balance, that's why old men have become fashionable in recent years, they shape the jaw ") .

"Israel is truly an extraordinary place where everything is 'extreme', literally. If the profession of aesthetic medicine in Israel became an epidemic, unprecedented in relation to the rest of the world," explains Dr. Barr, "our nation has become obsessed with anti-aging and treatments have become For a type of status symbol.

Men of a certain cut are not ashamed to convey that they are undergoing such and such cosmetic procedures.

The public is beginning to learn that good aesthetic care does not have to be pathetic, this is already the norm, like dental care, so the price for decent work befits it.

You are undergoing treatment and the look becomes more diverse, more three-dimensional, more studded and younger. "

The corona pushed the boys towards the clinic?

Dr. Bar with Nicki Goldstein (Photo: Dr. Bar)

The ninja who needs reinforcements for squares

It's true to say that the face is a person's business card, but Israelis? It turns out that they do not miss other area in the body when it comes to shaping and changing with catchy additions. At

Dr. Tzachi Wieder

's VIV Clinic,

for example, they offer a series of treatments with the "Onda" device, which shortens the process of firming the skin and gets rid of cellulite or a shortcut to burning fat and sculpting muscles effortlessly with the help of "EMSCULPT" device. Half an hour of vibrations, for Several times - and the squares in the stomach jump by themselves.

"For a decade now, men's awareness of aesthetics has been on the rise, especially in the age of social networks," clarifies VIV's consultant,

Sharona Tadmor

, "The young generation and the already not so young generation who clung to it from the children, want to feel at the 'peak', in terms of appearance, feel desirable and transmit it to the world. To look good a person can maintain a healthy diet, get fit, but also have the option to pass Some treatments are not everywhere.On the one hand you are accompanied by a nutritionist all the way, on the other hand there is a device that works on increasing muscle mass and half an hour of treatment with it is equivalent to 20,000 sit-ups, while at the same time it uses this energy to burn a layer of fat. The change is seen pretty quickly. "

Isn't this an artificial shortcut? After all, a man who wants the body of an athlete, should end up burning hours in the gym.

"A shortcut is to go and do surgery. I had a patient here who did a route that included this whole program, we started to see nice results and then in the middle of the road gained weight. When I asked him about it, he said he was a taxi driver, that I could eat shawarma every day and thought if he passed He can devour all the advanced treatments whatever he wants.The technologies ultimately help people who want to lead a healthy lifestyle, but if they are not maintained over time, the physical changes will not be maintained over time.

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Half an hour equals 20,000 squats.

Abdominal shaping treatment at the VIV Clinic Medical Center (Photo: PR, VIV Clinic Medical Center)

"We have athletes with squares in our bellies, stars in 'Ninja Israel' who have reached the peak of human ability and want 'a little more', so the devices give them the toning and they are addicted to it, through sports people who still want to treat small fat deposits that bother them and close it This corner - and up to those who have never thought twice about what they put in their mouths and we help 'educate' them to think healthy, "Tadmor reveals," it is also a status symbol, we are a boutique clinic with not cheap treatments. "

"It was during the Corona period that men realized the importance of cosmetic treatments. Do not forget that most people worked in video and 'zoom' conversations, so who are you looking at? About yourself, people had an 'over dose' of hours of watching themselves on screen, in front of a mirror, in an elevator "But they also probably ate more, felt a bit exaggerated and wanted to restore vitality to their appearance. It is not always easy naturally, so treatments with such devices have now become mainstream. Israeli men are not ashamed, on the contrary, they are really proud of it."

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