It is not because Parfums Dior have never really communicated on their ethical and environmental commitments that they have not acted so far.
On the contrary.
It is precisely because Christian Dior's social responsibility, the defense of heritage and ecological awareness are at the heart of the company he created in 1947, that they sounded obvious.
Only, nowadays, it is necessary to know how to make and to make known.
This is why Laurent Kleitman, the president of the house, takes the floor for the first time and tells how the brand is part of the legacy of the couturier and perfumer, fervent defender of nature and great connoisseur of flowers, facing the challenges. today.
Interview.
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Dior exhibits in his garden
LE FIGARO.
- With the health crisis and in a rapidly changing beauty market, how was 2020 for Christian Dior Parfums?
Laurent KLEITMAN.
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We are happy to be in 2021, in a period of return to economic activity.
Asia is reopening
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