PMU is setting up a
"stimulus plan"
of more than 2 million euros for its partner merchants to support the return of afternoon punters to establishments during the summer, he announced. Wednesday at AFP.
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From July 1 to 15, 2021, the PMU will support 9,000 of its 13,200 points of sale which offer "race by race", an activity which is played mainly in the afternoon in front of the television screens in partner shops, doubling afterwards. 14 hours their commission relating to this product. It is about
"motivating the partners who offer the 'race by race' and allow the riders to resume their playing habits as soon as possible"
, explains the PMU in a press release.
“This will allow the points of sale to be as dynamic as possible, to find the afternoon racers. We need to avoid a hollow summer
,
”
PMU director general Cyril Linette told AFP.
The
"race by race" represents "between 40 and 50% of the
total
activity"
, according to him.
Third aid plan
After nine months of activity
"strongly disrupted"
by the closure of coffee bars, the PMU hopes to regain the success of last summer (2.35 billion euros in stakes between July and September 2020).
This is PMU's third aid plan since the start of the pandemic crisis. In 2020, the PMU had set up a support plan for the resumption of activity for all its points of sale at the end of the first containment by doubling the commissions of partner merchants for one month (the commission is usually 2, 2% of turnover achieved). The PMU had released an envelope of 15 million euros. A second support plan endowed with 8 million euros in January was proposed with the payment of one month's rent for the 3,500 establishments most in difficulty.