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Stop throwing: "Today it's old fashioned 'not to recycle clothes" - Walla! Fashion

2021-06-13T20:42:37.100Z

Renewal of clothing - using old raw materials to produce new items. "Women do not believe that something that has been sitting in their closet for years can be new again." Is this a passing trend?



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Stop throwing: "Today it's 'Old Fashion' not to recycle clothes"

The discourse on slow and environmentally conscious fashion has become particularly dominant.

Inside is a niche of remodeling clothes - using old raw materials to make new items.

"Women do not believe that something that has been sitting in their closet for years can be new again."

Is it a passing trend or here to stay?

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Gal Slonimsky

Friday, 11 June 2021, 06:50 Updated: 06:51

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Take old clothes - cut, shape, re-sew - and make a new one.

Galit Levav's collection (Photo: Courtesy of the photographers, Hadas Klein)

In the last decade, the important token has fallen to many that fast fashion will cause an ecological disaster. For years we nurtured in the world, both as consumers and manufacturers, the fast fashion that launches dozens of collections a year and enjoyed the wide variety and disposability of clothing, until suddenly more and more news began to emerge exposing the enormous damage involved in mass production of textiles, burning or burying items without demand and abusive employment. , Illegal and exploitative of manpower in factories. The enlightening knowledge sought to bring about change in society and promote ideas of slow fashion, recycling and wise consumption. With the rising awareness of the importance of sustainable fashion, it is gaining momentum in a new and interesting niche - from clothing renewal.



It may be a pretty old niche, but until recently it was really unfamiliar, so if that word didn't mean anything to you - don't feel bad. The idea of ​​renovating clothes has recently found a new audience and is becoming more and more popular and sought after, thus paving its way into the fashion mainstream.



So what does the word renewal mean - and what exactly is this action?

This is a reuse of raw materials.

That is, do not throw away old clothes, but simply breathe new life into them through sewing and designing.

In fact, take clothes that just lie in the closet unused - old, not sitting properly or no longer fit in fashion - cut them out, design them and assemble and sew to a completely new item.

From an old and unusable garment to another and new garment.

The idea of ​​remodeling is especially popular among home-styling enthusiasts, those who turn an old dresser into a real design gem with color and shine.

Recently one can see the idea of ​​renewal flowing into the fashion worlds.

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To the full article

View this post on Instagram

A post shared by By Galit Levav (@ re.gal)

One of the women in the field today is Galit Levav, who owns a studio that is its essence - to renew clothes for clients. That is, to take their old clothes and produce for them another, new item and one that will strike a chord with their personal taste. Just like a kind of custom sewing, only from old clothes that have rotted in the customer's closet.



"I was dealing with renewal even before I called it that," she says. "I would watch DIY YouTube videos in the style of 'How to make your dad's shirt into something wearable for you' and play with clothes. I did it before I could sew, only with pins. It started from a place of hobby and love for creation, and when I learned after the army to sew - it opened I have a whole world. " The eventful event in her life, the one that turned the hobby into a real profession with an agenda of sustainability, was watching a documentary describing the implications of fast fashion. "I had a moment of enlightenment," she says, "I realized I could produce new and old things - and save injury,And that's how it started. "

"I realized I could produce new and old things - and save injury."

Galit Levav in the studio (Photo: Courtesy of the photographers, Galit Levav)

So how exactly does this work?

Customers come to Galit's studio with old clothes.

Together they go through the items and sort.

The next step is joint thinking.

"Come up with ideas, look at Instagram, Pinterest - and make sketches."

After the meeting, the fabrics remain with Levav, who cuts, sews - and creates a new outfit.

"The most fun part is that customers go back for measurements. They don't believe that something sitting in their closet can be a new garment."

After the measurements and repairs, if necessary, the client leaves the studio with a new-old garment.



You advertise that you are committed to making adjustments to your customers over the years, at no cost.

How does it pay off financially?


"It's all part of the same agenda. The body changes and I have a responsibility. If someone makes a garment in 2020 and wants to change it completely in 2025, it will cost her money, but if someone tells you that a garment she made for me in 2019 no longer sits on her. "Bull and she's not wearing it - I'll tell her to come to me and we'll fix it. My goal is for them to put on the clothes, not for him to sit in the closet. Otherwise what did I do with it?



Apart from making custom clothing, Levav also creates collections from leftover fabrics of stores, fabrics from closed factories and an abandoned stock of stores. "These are 'little' drops' that I get out of my imagination. Jeans become jackets, Grandma's map becomes a coat," she says. "I once did an overall from an old pika blanket and it attracted a lot of attention." Prices, in case you were wondering, range around 250-350, and there are also 500. In some cases even more so. "Each item is unique and has a lot of work to do.I believe that my prices will increase after I establish myself and build a customer base for myself. "

"Attracted a lot of attention."

A redesigned overall from an old pika blanket (Photo: courtesy of the photographers, Galit Levav)

The Israeli-Dutch fashion designer Naomi Ma'aravi is also dealing with innovation for her clientele, and for her this is not really a recent phenomenon.

"The idea of ​​remodeling comes from my home. As a child, my dad threw nothing away - just renewed. It made me feel bad if I didn't care about the environment," she says.

Western was the designer of large companies in the country such as Delta and Shilab, and recently moved only to renovate.

"Today I mainly renovate collections for large companies and organize events on sustainability and eco-fashion. I renewed an old Converse collection, I renewed a Kum Il Fu collection. I make small collections of my own and mostly accompany designers and help them be more environmentally friendly."



According to her, the renewal work with companies is based on stocks from old collections.

She takes the unsold items, redesigns them - and then the store markets them as a new collection in collaboration with designer Naomi Western.

Alongside this, she also works with private clients.

"If someone has received a gift of sentimental value but the garment does not sit on it properly, it comes to me - and we create something new."

View this post on Instagram

A post shared by Naomi Maaravi Rapaport (@imnomi_)

The idea of ​​a remake seems to be gaining momentum among many types of audiences, and alongside vintage enthusiasts, there are quite a few women who turn to this channel. The big question being asked is, if this is not a passing trend. These days, the post-Corona epidemic, it is natural that we will talk about the environmental damage of fast fashion, but maybe in a few years - when the situation balances, stabilizes or just gets tired - this trend will pass?



"When I started doing renovations, no one understood what I wanted," says Naomi. "I was one of the first to deal with the field. Today a lot of designers are already doing it. In my opinion, we have opened a door, and now it can no longer be closed. Just like the awareness about fast food. It is impossible to take that awareness away from us."



"I really hope this is not a passing trend," adds Galit.

"I have some concern that this is a matter that has gained momentum because of the corona, that everyone is now talking about minimalism, but I want to hope it is here to stay. I would be sad if in another five years the discourse stops, but it seems to me that the need for change is deep in all of us. It can't just be a trend. "

Outstanding in the clothing cycle.

Kate Middleton (Photo: GettyImages)

What do you think of big fast fashion brands that put out eco-friendly collections?


"It's eye work," Galit replies. "They want to continue to produce in the same quantity and way, and make customers feel good about themselves. If they show the audience a plan for a real change of production methods I will tell you that there are things in the body, but if they want to produce 50 collections from pollutants, not perishable waste generates alongside one collection From recycled materials - it's not good enough in my eyes, unfortunately. " Naomi also agrees: "It's not easy for the big companies to make this change, because they want money and in slow fashion revenue is not the same - but for the benefit of the planet, you just have to make that change. Be transparent, take care of employees, stop with fast fashion." .



So maybe the big brands have more work to do, but among small creators, the demand is on the rise. One can be thankful for this without a few influencers in the world advancing the idea of ​​the wardrobe cycle on their way. And yes, we are mostly looking at Duchess Kate Middleton and Queen of Spain Leticia doing an amazing job. During this time, words like "vintage" or "second hand" sound quite tempting. Consumers are looking for ecological collections and want to feel good about their consumption habits, and the idea of ​​innovation is just the answer. "I want all types of women to come to my studio," says Galit. "I do not judge. No one should feel guilty about her consumption habits. You can also buy a bazaar garment and renew an old garment. Any change, even the smallest, is considered." . And that's actually the magic secret. The change may be gradual, but it is happening. And we just have to keep pushing there. Naomi sums up the issue in one sentence: "Today it is already 'Old Fashion' not to recycle clothes."

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Source: walla

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