The world of influencers is in full evolution.
There are those food, travel, beauty but also those that are oriented towards messages and educational contents.
To highlight this side of social media, “Bookers Italia” was born, the first influencer marketing agency in Italy totally dedicated to the world of books.
"Often the influencers are indicated only as a reality of entertainment and frivolity - comment Gianluca Daluiso and Federico Fabiano founder of Bookers Italia - instead there are also many good creators who manage to gather around them a large following of the public by spreading cultural contents.
And we think it is important to enhance them ».
The idea takes on even more value because it was launched precisely at a time of particular difficulty for the world of cultural activities, due to the pandemic. «We have gathered a community of several million followers between instagram and tik tok. And the great thing is that the vast majority of the audience is made up of boys between 13 and 25 years old. And this also makes us understand an important message: that is, that today you can be "cool" in the eyes of young people even when talking about culture and books »conclude the founders.
the world of "book-tokers"
, influencers capable of reviewing books in seconds and directing their sales, is now more and more widespread. Around the world, the case history of "The Song of Achilles", a book from 2012 that sold a thousand copies a week upon release, and that in August last year started selling 10 thousand copies per week made headlines. day in the United States because it ended up on a book influencer's list of “books that will make you cry”. On the roster of the agency, in addition to the creators, there are also popularizers and young writers who are very popular on social networks, such as Nicolas Paolizzi who has a following of over 1 million people on Instagram alone. After the test on the Italian market, the idea is to replicate this type of influencer marketing agency in other countries as well,and enhance influencers in the theater and museum field. In fact, in 2022 the opening in the United Kingdom is already planned.