The highlight of the summer wardrobe? Color - Lifestyle

Post-pandemic fashion shopping.

What are the effects of the health emergency on our wardrobe?

For a long time, forced enclosure has inhibited the fashion ambitions of Italians, made them lose desire for new purchases and, according to a study by Klarna, almost 7 out of 10 declare they want to wait until the light at the end of the tunnel to renew their wardrobe. 

Although digital consumption has registered dizzying growths, 33% of respondents in Italy said they had put a stop to fashion purchases during the pandemic period. Just over the double figure (13%) those who say they have spent more - with a peak in the very young range between 18 and 25 - or for items other than fashion (19%). This figure is destined to change when the restrictions imposed by Covid-19 expire, so much so that 60% of respondents are ready to put their money back and devote themselves to fashion much more than in the last 12/18 months, driven above all by the

desire to stop suits , slippers and sneakers

- the most popular garments of the pandemic -

to get back to dressing well

.

See photos

For the G7 in Cornwall, wardrobe of bold leaders - Lifestyle

However, according to at least the declarations of the Italians in the sample, 40% never gave up and kept a certain decorum even at home to feel good or to have used the lockdown to try new styles and combinations (22%). 

The post-Covid fashion trends

The podium

of post-Covid

shopping items is represented by shoes, in pole position in the fashion shopping list for 36% of Italians; in second position jeans and T-shirts to continue the trend of comfort, on a par with light summer dresses (25%); bronze medal for sportswear (22%). Not very popular, perhaps because the transition phase is still underway, lingerie (7%), handbags and clutches (9%) and party outfits (11%).

But what will be the highlight of summer 2021?

Color will

dominate the summer months

: as many as 42% of respondents think that

colored clothes are the "must have

" of the coming months and almost one in two Italians (43%) say they are more inclined to wear colors than in the past .

Since it stands out in particular in the very young, touching the round figure (50%).

But what color to choose?

Here is the top 15:

1. Aquamarine 30%

2. Turquoise 21%

3. Blue 17%

4. Green 15%

5. Lime 14%

6. Black 13%

7. Gold 12%

8. Navy blue 9%

9. White 9%

10. Orange 8%

11. Pastel violet 8%

12. Pastel yellow 7%

13. Bordeaux 6%

14. Pastel green 6%

15. Pink 6%

On the other hand, the visible underwear on skirts and trousers (3%), over-the-knee layers and boots (5%) and sandals with socks (6%) were rejected.

But in the summer of 2021 there will also be time for the revival:

"baggy"

pants

- as many as 31% of respondents hope for the flashback of these oversized pants (some lockdown overweight problem?) And

low waist

(21%) . If you look back, the most popular decades are certainly the

epic 80s

- selected as a fashion decade to return to by 28% of Italians - followed by the 90s in a double version: there are those who hope for the return of techno (23%), while a more timid 22% regret grunge. Very little hope for the Roaring Twenties (9%); in a few but not very few to look only to the future and to “brand new” (12%).

Not just color, also patterns:

flowers dominate the 2021 summer scene,

preferred by 34% of the sample, followed by abstract patterns (27%) and timeless stripes (23%). Scarf patterns (7%), unusual fabrics (11%) and animalier (13%) do not find the success of the public in the post-pandemic fashion era.

Attention to sustainability

The pandemic has made Italians more aware even in shopping. 32% of respondents state that they increasingly select sustainable brands for their purchases, while a thinner 14% support sustainability by buying less. There are also those who give new life and use their clothes more extensively (22%) or those who decide to buy “second-hand” garments (5%). The data on the desire to maintain a sustainable approach to fashion purchases is interesting: as many as 89% assure they want to continue with this virtuous behavior even after the end of Covid. Both men (90%) and women (88%) are attentive to sustainability, particularly between the ages of 18 and 35 (91%).