In December, Jean-Pierre Pernaut bowed out by presenting his last
Newspaper of 13 hours
on TF1
,
after an adventure of three decades.
Six months later, the favorite host of the French will make a brand new entry on newsstands, with the release of his own magazine
Au coeur des regions.
Launched by the publisher Burda Bleu (Editions Nuit & Jour and editions EHBM), in association with TF1 Licenses, the bimonthly will be available from June 25th.
Read also: Jean-Pierre Pernaut, the man who understood that France was deep
“On the
strength of the relationship he has forged with the public after 30 years of presenting TF1's 1pm newscast, Jean-Pierre Pernaut will share with us the subjects that are close to his heart.
The defense of the land, the enhancement of the beauty of our regions, the richness of our culture, our gastronomy, our heritage
”, indicates Burda Bleu.
The magazine promoting proximity will soon benefit from a large-scale TV campaign on TF1.
In recent months, Jean-Pierre Pernaut has been stepping up projects for the Bouygues subsidiary.
At the end of December, he launched his free web TV “
JPP TV
”.
Developed within the TF1 group, the channel deals, among other things, with regional news, heritage, culture and the environment.
A “
Netflix
of the regions” with numerous reports devoted to French terroirs.
Since January, he has also been the head of a show on the regions every weekend, live on the LCI channel.
Magazines embodied in vogue
Personification is the fashionable niche of magazine publishers.
From
Dr Good
magazine
!
from Michel Cymes (Mondadori France), launched in 2017, to
Bienvenue chez vous
by Stéphane Plaza (Prisma Media in collaboration with the M6 group), via
Entre nous
by Faustine Bollaert (Reworld Media), a number of star animators have now their title.
Before "Games you like" Patrick Sébastien on newsstands June 17, CMI France had propelled the year Sophie Davant on the front of the kiosks with the launch of the magazine
S
.
A successful bet since the second issue has sold more than 120,000 copies.
At the end of April, CMI France inaugurated a new quarterly: the magazine
Le Routard
.
For publishers, who have been navigating a fragile financial ecosystem in recent years, launching a new brand requires significant investment in advertising and communications. By capitalizing on a personality well anchored in the daily life of the French, the reader immediately understands the universe of the magazine.