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In Maranello, Ferrari parades to seduce the young generation

2021-06-17T22:06:12.009Z


SHOW - On Sunday, the legendary automobile brand unveiled its first collection for men and women in its Italian stronghold.


There are two of them, each wearing a red cap emblazoned with a prancing horse, feverishly taking photos of the ocher building on Via Enzo Ferrari in Maranello.

Will these two tifosi from the legendary Scuderia Ferrari soon swap their Michael Schumacher t-shirts for clothing signed by their favorite manufacturer?

In any case, this is what Nicola Boari, in charge of the diversification of the most legendary automobile brand in the world, hopes.

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This Sunday, Ferrari thus aroused curiosity, by unveiling in the presence of John Elkann, heir to the Agnelli family and president of Stellantis (owner of Ferrari), its very first parade in front of journalists and celebrities, including Formula 1 drivers Carlos Sainz Jr and Charles Leclerc.

Fifty-two silhouettes, mostly unisex, a cast of prestigious models (Mica Arganaraz, Mariacarla Boscono, Natalia Vodianova), a production respecting all the codes of Fashion Week but necessarily a decor

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Source: lefigaro

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