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Children's Fair: 77% of readers under 14, outnumber adults

2021-06-18T01:55:00.349Z

77% of the readers are in the 0-14 age group against 61% of the adult population. (HANDLE)



(ANSA) - ROME, 15 JUN - 77% of readers are in the 0-14 age group against 61% of the adult population.

2020 data from the research 'Children and young people among books, epodcast app in the year of Covid-19' carried out by the study office of the Italian Publishers Association, in collaboration with PepeResearch and Bologna Children's Book Fair, presented on the occasion of the Children's Book Fair scheduled until 17 June on the dedicated online platform.

If only printed books are considered, therefore excluding audiobooks, ebooks and appeditorial books, 72% are readers against 55% of adults.


   The most frequent readers are in the 4-6 year range where they are 93%, a value that drops to 84% between 7-9 years and 65% between 10-14 years. In the 0-3 age group, 77% are readers, considering children who manipulate tactile books, use coloring books or browse fairy tales and short stories accompanied by an adult.


   The physical book, despite the development of digital, remains central: 69% of those who read it do so only with printed or tactile books. 29% use both analog and digital media, 2% digital only.


   Especially in the 7-14 age group, editorial content related to TV series characters, youtubers, tiktokers are increasingly popular.


   Youtube is used by 82% in the 4-14 age group to watch cartoons, films and videos, 64% use social networks and messaging systems. "Reading is increasingly inserted into a network of other activities and cultural consumption linked to the web, social networks, images and for this reason it assumes strong elements of occasionality" explains Gianni Peresson, manager of the Aie studies office. (HANDLE).


Source: ansa

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