The Climate Law banned advertising in the air.
She came back by sea.
At the beginning of April, the Assembly put a stop to the small propeller planes firing commercial banners above the beaches.
The programmed death - by 2022 - of this activity was approved at first reading by the deputies within the framework of the Climate and Resilience bill.
But in the south of France, a boat is now showing off a large billboard.
The government wanted to ban this initiative, but the Senate revoked its amendment.
Since the Pentecost weekend, something has changed in the Bay of Cannes.
A boat has appeared, surmounted by a screen measuring 4 m by 8. Powered at 5 km / h, it is constantly moving to display advertising in particular.
To the chagrin of some boaters and local elected officials who denounce visual pollution.
A debate which brings out of its hinges Jean-Pierre Névoret, the president of Boatcom, the company that builds this boat.
According to him, his ship is on the contrary indeed green.
“In terms of the economy, it can help, and in terms of ecology too,” he says.
We collect garbage for free.
In Fréjus, we also show films on biodiversity.
"The municipalities are not competent beyond the 300 m zone"
Even if it means spoiling the sight of holidaymakers who have come to enjoy a sea of oil? “Visual pollution, what is it? In the legal definition, this is what changes the natural aspect. So anything and everything changes the natural… The big liner at anchor too, and yet nothing is said. What about wind turbines? “Asks Jean-Pierre Névoret, who also wishes to display prevention messages on the possible presence of jellyfish, for example.
Local elected officials had appealed to the prefectures to try to ban this mode of advertising, but the authorities had encountered a legal vacuum. “The municipalities are not competent beyond the 300 m zone. It is we who take the hand and, in addition to visual pollution, we fear that the space of freedom that is the sea will turn into a space for advertising. The problem is that there is not sufficient regulation at the national level to prohibit this device of maritime advertising boat ”, explained at the end of May to France 3 Christine Ribbe, the spokesperson for the maritime prefect and captain of the vessel.
We do not close the door to some form of advertising so that it comes back through the window, we do not prohibit advertising by plane so that it comes back by boat!
I want to ban putting giant advertising screens on boats off the beaches.
- Barbara Pompili (@barbarapompili) June 15, 2021
Their appeal had been heard by the government, which therefore added to article eight of the bill the prohibition of “advertising disseminated in the territorial sea, by means of a boat operated for essentially advertising purposes”.
“We do not close the door to some form of advertising so that it comes back through the window. We do not ban advertising by plane so that it comes back by boat! I wish to ban the fact of putting giant advertising screens on boats off the beaches, ”defended the Minister of Ecological Transition Barbara Pompili this Tuesday in front of the senators. In vain.