(ANSA) - ROME, JUN 15 - Record consumption of Italians for salmon in 2020, with a growing trend that is confirmed also in the first part of 2021. In fact, the frequency of purchases by 10.6% and per capita by 11%, but also the preference over fish products by 71.6%.
Leading the ranking is smoked salmon which accounts for 57.5% of the market share, followed by fresh steaks of 27.7% and frozen 16.7%.
This is what emerged in the annual seminar on Norwegian salmon organized by Norwegian SeafoodCoucil, which highlighted how consumers have diversified their choices by adapting them to the different habits that arose during the pandemic.
Confirming how much salmon is among the foods preferred by Italian consumers are the consumption figures of the HoReCa sector which, despite the various closures, has increased by 19.1%. A preference also proven by the delivery data, where the most ordered fish product to take away in 2020 is salmon with a share of the total of 39.8%.
When it comes to the consumption of salmon in Italy, one cannot ignore Japanese cuisine among the ethnic groups most loved by Italians, where sushi and sashimi are the most requested preparations by 51% of Italians. In fact, despite the different modulation of the restrictions on the national territory, from May 2020 until the reopening of April 2021, the sushi sales trend in Italy recorded an increase of 68%. "The growth in sales in restaurants especially in the first months of 2021 - comments the director of the Norwegian Seafood Council in Italy, Trym EidemGundersen - indicates how salmon among all fish products is now rooted in the eating habits of Italians as a synonym of healthy, light and genuine cuisine" . (HANDLE).