On the YouTube home page, no more ads promoting gambling, alcohol or prescription drugs.
Political ads, highlighting a candidate in an election, are also banned.
Google has chosen to tighten its restrictions on the YouTube “masthead”, this space that appears at the top of the site's home page.
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This place is one of the most important advertising inserts on the web, because the ads run on any Google product, the parent company of YouTube.
This site can sell for millions of dollars, with YouTube being one of the most visited sites in the world, with two billion users per month.
It's been a while since Google clarified what is allowed and not, at the level of advertisements.
This is a consequence of the 2020 US presidential elections.
The former president, Donald Trump, had bought a place on the "masthead" for three days, during his election campaign.
On election day, November 7, 2020, YouTube suspended all political ads from its platform.
The video site repeated this gesture for a month, after the invasion of the Capitol on January 6.
At the same time, the Mountain View firm is in the sights of the American authorities, who accuse it of abusing a dominant position in the advertising sector.
