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Recycle, produce in France ... from wooden shorts to tire sneakers, how to green your wardrobe

2021-06-19T05:18:49.777Z


Textile is one of the most polluting sectors. But new players are competing in their imagination to limit the impact on the planet


“Clothes that do not contribute too much to global warming, on the principle of agreement.

But I can't dress in yak wool, nor in shapeless sweaters, ”says Chloé in Marseille.

In fact, more and more young brands are offering sustainable innovations, without compromising on style.

"The prices are necessarily a little higher, but the idea is to buy less, to turn to the second hand and to afford from time to time a responsible piece", pleads Anaïs Dautais Warmel, founder of Recoverables.

Making new with old, recycling or even producing in France appear to be solutions to limit the damage.

Fashion is indeed one of the most polluting industries.

The sector's greenhouse gas emissions represent between 4 and 10% of the world total, which is more than the cumulative emissions of the United Kingdom, France and Germany.

New with old

Among the specialists in upcycling (the fact of recovering materials or products that are no longer used in order to transform them into quality materials or products), the Recoverables, created in 2016, are well established. “It is not a question of recycling, of remaking yarn, a very complex operation, but of making new with old. By giving a second life to materials intended for the trash, by going beyond their original function, ”explains Anaïs Dautais Warmel.

That striped kimono? Unsold rolls from a luxury textile supplier. This heather gray sweatshirt with printed sleeves? Old curtains recovered from a resource center. The collections only offer very small series but they are guaranteed “zero waste” and “made in France”. The founder favors recovery from the pros, rather than fishing piece by piece: "It's more efficient and it allows us to offer tighter prices," she says.

Sixty billion meters of fabric are thrown away every year at the time of cutting alone.

Several companies claim to be part of this approach, which goes from unsold products destined to the trash to the mill of the creativity of designers.

Like Owantshoozi ("Wahou", in Basque) who sells caps (between 70 and 150 euros) made only from flower pots, rubber boots, tent canvas within a radius of 50 km.

The brand uses end-of-stock or vintage fabrics to sew shirts or jackets.

A white T-shirt "made in France"

Normandy is by far the leading producer of flax, but the fiber is then spun, woven and assembled in China.

Before returning to France.

A heresy for on-site treatment, not always in line with our environmental standards, according to Laurent Gallo, spent 13 years with Adidas and creator of a brand that wants to sell "made in France" t-shirts.

From seed to jersey, all stages take place in Europe.

The last European spinning mill is in Poland but as of next year, four spinning mills are due to open in France.

And the name PangoLin is funny.

It was chosen before the crisis, because it is the most poached animal in the world, it makes the link with overconsumption in textiles.

The price varies between 29 and 36 euros.

Wooden shorts

“Customers are not looking for performance but for comfort and are turning to organic materials,” explains Fabienne Petetin.

So Ride Wear

Green, perhaps, but above all practical.

Fabienne Petetin fell in love with wood fiber.

“I was looking for products adapted to my sports practice, explains the creator of So Ridewear.

Like me, my customers no longer want polyester-type materials in which they sweat.

They are not looking for performance but for comfort and are turning to organic materials.

"

Created from Austrian forest wood, Tencel meets all these criteria.

The designer sells her products between 79 and 89 euros, to order.

“The idea is also to limit the stock as much as possible and therefore the unsold items to be thrown away.

"

Sneakers made from recycled tires

25 tonnes of waste produced in France every second.

This number haunts Julien and Jennifer Maumont, the creators of the Jules et Jenn shoe brand.

"Jenn" passed by Dior applies to give a second life to waste.

Count 115 euros for a pair of sneakers.

The canvas is made of wire made from plastic bottles and fishing nets.

Nine bottles are needed for each pair.

The sole is made from tire, more precisely off-cuts from tire production.

Lidl also plans to put on its shelves sneakers made from recycled plastics, 25% collected in the marine environment, 75% collected in a more traditional way.

“Between 11 and 16 bottles are necessary”, explains the sign.

The price is not yet known.

The socks that have found a soul mate

Marcia di Carvhalo, the creator of the label "Orphan Socks" has put her finger on a universally shared problem: we are still missing our left foot! She decided to collect these little textiles. The abandoned ones are then disjointed to be re-transformed into yarns, used for the creation of clothes, socks and accessories or even a knitting kit. 14.50 euros per pair, we can return single socks thanks to the prepaid envelope and thus complete the loop.

Source: leparis

All life articles on 2021-06-19

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