There is a term widely used today -
What does it mean?
First of all, feel good about yourself, with your body. It is talked about in contrast to body shaming, the shame of one's own body induced by comments, judgments of others, real discrimination that is for example on social networks or on the street. The spread all over the world of a body positive movement is in fact a small social revolution that in a few years has brought on the catwalk for fashion models from aesthetic canons not homologated to size 38 for example, to 'common' testimonials in many sectors such as beauty, a small revolution in the sign of non-homologation, not perfection but rather of beauty in the diversity of each one, all beautiful and different. This is the movement that aims at the social acceptance of all bodies, even unconventional ones,usually poorly represented by the media, such as those of overweight or disabled people. A change of perspective in social acceptance, not quick, not easy. Very often it is people themselves who do not love / accept their bodies, women first. Reasons for insecurity, for unstoppable comparisons with incredible and therefore exceptional aesthetic models.
Recent research by Lookiero presents data that highlights a problem: One in two women say they don't love their body. Made in the European countries where it operates (France, United Kingdom, Luxembourg, Portugal and Belgium and in Italy for about a year and a half, as well as Spain where it was born in 2016), it has in fact reported not negligible data in terms of self perception. in front of the mirror and how these feelings affect actions and emotions.
88% of women would change something about their body.
61% of women gave up starting an activity because they did not feel comfortable with their body.
63% of women recognize that they are too self-critical of themselves.
A good 60% of the interviewees habitually shop online, and many stated that the choice is dictated by feeling uncomfortable trying on clothes in the store and seeing themselves in the dressing room mirror. They are data on which to reflect on how far there is to go in terms of self-acceptance, making us feel better about ourselves and enhancing the best version of ourselves, beyond fashions and claims that have also arisen as communication with respect to this topic: beyond the slogans, companies should begin to propose a natural and truer image of people, having as testimonials people who are very different from each other in terms of attitude, physique and age. 'Inspirational' testimonials to improve self-esteem, personal well-being and therefore promote empowerment.
Among the four women recently chosen by the online personal shopper brand, a service that helps to enhance oneself with looks not only in fashion, there are Sonia Peronaci, a successful digital entrepreneur and food influencer, Licia Fertz, 89 years of panache and self-irony, style and resourceful guru, Nicole Soria, protagonist of controversy and body shaming during her participation in Matrimonio a prima vista Italia, Marina di Guardo, writer of thriller novels, influencer and proud mother of Ferragni. Womankind, or being kind to yourself and other women, to support yourself and amplify this message as much as possible is the theme of the Lookiero campaign in which it invites women to accept themselves in every version of themselves, recognize and love their own qualities and overlook little things about ourselves that we apparently don't like.Beginning to change the negative perception of oneself, treating oneself better and with more kindness, feeding a virtuous and not vicious circle: a first step towards body positivity.