"Exclusive content", "Censored by Instagram" ... For several months, these messages have flourished on the social networks of reality TV candidates.
In link: profiles of OnlyFans, MYM and others.
For a subscription, generally around ten euros, Internet users have access to often erotic, sometimes pornographic pictures.
“I went there without really knowing what it was,” recalls Clément Castelli, one of the first to get started.
Motivated by some of his 367,000 subscribers on Instagram, the 27-year-old Londoner, appeared in “the Princes of Love” (W9) and “the Holidays of the Angels” (NRJ 12), got caught up in the game as subscriptions increased.
The same goes for Dylan Gruson, 26, former W9 candidate.
“I never thought I would.
And then, one thing leading to another, I was less modest.
"
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For his part, Antoine Goretti, 31 years old and 269,000 followers on Instagram, gave in to the many advances of these platforms in early 2020. But the one who participated in “10 perfect couples” and “the Villa of broken hearts” on TFX, as well that "the Marseillais against the rest of the world", on W9, is very careful with what he offers.
“Just sexy photos, I don't want my mom to be shocked if she sees them,” he promises.
"The prod closes its eyes"
Productions and channels are cautious on the subject. For candidates, these erotic photos can sometimes be a problem. “When I made
the Marseillais
, I was told that I was not allowed to have OnlyFans or MYM accounts, assures Antoine Goretti. But I kept them and I was not asked for anything afterwards. »Clément Castelli, he had another experience. “The production of The
Princes of Love
has requested to see the photos. And they didn't talk to me about it afterwards, he explains. During the broadcast I found out that I was cut off from almost all of the shots and was not called back afterwards. "
However, there are exceptions.
Illan Castronovo is one of them.
Officially, the man with 1.5 million followers on Instagram only posts photos of himself shirtless or in his underwear.
However, against a few tens to hundreds of euros, several subscribers confirm that they have already received much more explicit pictures.
This does not prevent him from being currently one of the stars of "Objective rest of the world" on W9.
Contacted several times, he did not respond to our requests.
"He's a good character, so the production closes its eyes," slips one of his comrades.
Up to 200,000 euros per month
“The public being more masculine, it is for women that these platforms are the most lucrative, recognizes Antoine Goretti.
Me, I earn 2,500 to 3,000 euros per month.
But I have friends who make ten times more sales.
For the best known, the amounts can even soar to incredible levels.
"I just finished a month at 120,000 euros," one of them tells us on condition of anonymity.
“During the first confinement, I was making up to 200,000 euros per month,” assures another regular in reality TV programs.
“For my part, my income was quadrupled,” confirms Clément Castelli.
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Most of the income comes from specific customer requests.
“Because on these sites, subscribers can claim exclusive photos and videos for money.
Just like the models have the possibility of proposing exclusive shots.
A naked photo of me can quickly be worth 1000 euros ”, confides a faithful of the emissions of W9 and TFX.
"As long as I'm making money, it's hard to stop"
The pioneer is Nathalie Andreani, revealed in “Secret Story” on TF1 in 2014. First via a private Instagram account, quickly censored, then on OnlyFans and MYM. “It was an immediate hit, with up to more than 1,500 subscribers,” remembers the 50-year-old who has professionalized her activity. And launched his platform, called "Dresscode", with the help of his brother, in order to control its content but also its profits, when the platforms take large commissions. "This could represent up to 30,000 euros in costs per month," denounces the one who has managed to attract more than a thousand subscribers to 24 euros per month on her own media in eight months. With the promise of charming photos, but also of private exchanges.
At the same time, the brother and sister also set up a model agency for these media. Named “Model for You”, it promises supervision and better management of income for young women. With 150 of them already to his credit. “As long as I'm making money, it's hard to stop,” admits Nathalie Andreani. But when I decide, I will devote myself to these other businesses. "