ROME - 70.9% of Italians have a strong memory of hotels and try to return to where they have already been, 37.8% often return to hotels where they spent some holidays as a child and 88.8% think that if it is not in the hotel, it is not a real vacation. These are some of the results that emerge from a research - a 360-degree journey around the planet hotel - commissioned by
in collaboration with
Preiti of Sociometrica
and integrated by a communication campaign conceived by the agency
The Washing Machine Italia
, by Alessandra
Not far from the most terrible phase of the pandemic, when the restrictions are loosening and the summer season is approaching with a very strong impulse for recovery, also thanks to the rapid progress of the vaccination campaign, tourism is restarting, reservations are growing and there are all the conditions for imagining a positive season, except for some difficulties on the level of the international tourist movement and for the great cities of art.
"We wanted to verify with a targeted research how our fellow citizens perceive the value of the hotel - said the president of Federalberghi, Bernabò Bocca - since our structures are often places of memory, they contain pieces of family stories, they have been theater of new loves and generational changes. For us it is important to understand if we are going in the right direction in our way of welcoming. The hotel is a microcosm in which each visitor is integrated. It is as if he were the first testimonial of a territory , in some way it represents for the arriving tourist the first approach with what he will discover during his stay.Currently then - said Bocca - it is the safest and most guaranteed place in terms of anti-contagion procedures and precautions. I believe that this too has played a nice role in the satisfaction we have seen, after these dark days due to the pandemic ".
Returning to the survey, it was highlighted that 34.4% of Italians always have some story to tell about hotels and 28.2% say that staying in a hotel always reserves something special.
This intensity of feelings also relates to their confidence in the quality of their services and the sense of security they give.
Especially in a long queue period in the exit from the pandemic, Italians appreciate the cleanliness of the hotels (55.4%), the attention with which they take care of their customers (22.8%) and the general sense of safety. they spread (17.2%).
It is for these reasons that 88.8% of Italians prefer to stay in hotels rather than short-term rentals in private homes. They find that hotels are better guarded and that they can benefit from many employees who are concerned with hygiene and health aspects. Furthermore, for 55.0% of the interviewees, the circumstance that they were served during their stay in the hotel was essential: they were not substantially forced to devote themselves to housework. This creates a tremendous advantage, which everyone tries to take advantage of. For Italians, the real holiday must be lived in a hotel.
At the same time, the hotel nourishes the dream, because for many people life in a hotel represents the ideal life (31.7% of Italians think so); you feel free to pursue what you want most (28.1%) and it looks like a world full of possibilities, because in the hotel you can find interesting people, people with whom to share the same lifestyle and the same ambitions ( 37.9%).
Furthermore, the hotel is part of the experience of Italians in a very intense and rooted way, so much so that 48.3% do not even ask the question of where to go to sleep, because for them the hotel is the most obvious, automatic choice. , convinced and goes beyond any discussion. Italians love hotels because they are part of their lifestyle: they have always been there and always will be there. They somehow epitomize Italian history, so much so that many important events have happened in hotels and many places are famous precisely because they have famous hotels. According to the research, the hotel condenses and represents the Italian style of hospitality at the highest level.