More than 70 independent producers and distributors, worried about losing control over the exploitation and export of their works for the benefit of broadcasters, call on the public authorities to "
encourage independent creation
", in a column published by
the Journal du
dimanche
.
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From the “
Bureau of legends
” to “
Oggy and the cockroaches
” via “
Engrenages
”, “
our audiovisual series have conquered the whole world
”, recall the signatories of the forum, including Pascal Breton (Federation Entertainment), Marc du Pontavice (Xilam) or Pierre-Antoine Capton (Mediawan).
"
The turnover of audiovisual exports
" has thus "
jumped 67%
" in ten years, they underline.
"
The planned deregulation would endanger the French cultural influence"
But, in a landscape “
dominated by American platforms and content
”, these “
successes cannot be sustainable without the possibility left to independent producers to control themselves the exploitation of works and their international distribution, through the control of mandates. marketing
”, explain the producers. "
However, the public authorities plan to deregulate this attribution, as evidenced by the recent debates in Parliament on the reform of the audio-visual sector, which would have the effect of concentrating all the mandates in the hands of the broadcasters, while depriving the independent producers and distributors of the control of the assets which they created
”, they deplore.
“
However, a broadcaster is concentrated on a national market, its audience and its advertising revenues, and will tend to prefer to freeze the distribution of the work beyond this perimeter.
Conversely, the independents have built their economic model on the export and circulation of works
”, they argue.
"
The planned deregulation would jeopardize the French cultural influence, the entire independent distribution sector and more than 70 companies, as well as groups with international ambitions which have taken risks
", they assure.
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The question of marketing mandates is being addressed in the context of a revision of the TNT decree, which defines the relations between audiovisual producers and television channels and is the subject of negotiations. The revision of this text is part of a broader reform, linked to the obligation to invest in French production which will be imposed on platforms such as Netflix and the terms of which must be detailed in the so-called SMAD decree. (“On-
demand audiovisual media services
”) by the end of the month.