There is the crystalline sea of Sardinia at the exit from the tunnel-catwalk on which Prada shows the collection for next summer, as if to indicate that liberation is near, and to convey - says Miuccia Prada - "a sense of utopia, of ideal, hope and positivity ".
Because "immersing yourself in nature, going to the beach, is synonymous with freedom. It is utopian. It is truly a primary need, but also an intellectual need."
"What this collection and this fashion show want to capture - she summarizes - is the joy of everyday life, the idea that living one's life can be an exhilarating experience. An immense joy can spring from a simple thing: when times become complicated, we seek essential and direct pleasures: innocence. "
The same one with which in the video presenting the collection the models, upon exiting the red tunnel imagined by the Amo studio, try immersing themselves in the water or playing with the sand and the sun by the sea.
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The Prada Men's show at Milan Fashion Week 2021 - Lifestyle
"The world is so complicated - too complicated - and it's easy - says Miuccia Prada, who designed the collection with Raf Simons - to lose sight of the essence of human life. For several seasons this idea has interested me and we are exploring it in different ways". If before the focus was on technology and machines, today "we are thinking the opposite: human, real".
"What this collection and this fashion show want to capture - she summarizes - is
the joy of everyday life
, the idea that living one's life can be an exhilarating experience. An immense joy can spring from a simple thing: when times become complicated, we seek essential and direct pleasures: innocence. "
The same one with which in the video presenting the collection the models, upon exiting the red tunnel imagined by the Amo studio, try immersing themselves in the water or playing with the sand and the sun by the sea. "The fashion show - explains Raf Simons - represents a transition,
from a tunnel, an urban space, to the sea
. We didn't want it to be complicated: the story is pure, direct. A passage from internal to external spaces. After the constraint, the power of that sense of infinity, of an endless horizon, gives us back the feeling of freedom. It is human nature. "
"The idea of simplicity and humanity conveyed by the setting on the beach, and by this show, is not - underlines the creative co-director of Prada - a rejection of what was there before. The last two collections were centered around on tactility, on sensations. Our Prada collections explore different expressions of humanity, people and emotions ".
Turning to fashion, Simons explains that "
the collection is very simple, practical, but always elegant
. Many garments for the beach, but also tailored garments. All very pure, very simple. There are no overloaded silhouettes. The same silhouettes for both. the appropriate solutions, in the city and on the beach, but in different ways ".
At the center of the proposal, the body, emphasized by tight-fitting shorts, one-piece jumpsuits with marine images such as mermaids and octopuses, tank tops with stripes like those of deckchairs, because "this collection celebrates the beauty of the human body and its freedom". A body freed from
rolled-up trousers as if for an unexpected bath
, but also thanks to accessories such as the fisherman's hat with eyeglass loops and the triangular coin purse at the nape of the neck. A proposal where the 2-button jacket is worn with shorts, the leather bomber jacket with the knitted bib, the yellow biker jacket alternates with the jacquard terry fleece with floral motifs, with the air faded by the sun, the pinstripe jacket gives the I move on to the striped cotton onesie. "The primary feeling - concludes Simons - is joy. It is almost like a childhood memory, the joy of a child who goes to the sea, the simplest and purest of pleasures. In all its simplicity, very significant and timeless. ", like the sea of Sardinia,that Prada has chosen to protect by supporting the Medsea Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the marine protected area of 'Capo Carbonara'.