Cinema festival: how France has become a model in the world for the recovery of the 7th art

This year, the Fête du cinéma really lives up to its name.

From June 30 to July 4, the dark rooms offer unbeatable prices (4 euros per screening).

An annual operation that is timely to celebrate the return with great pomp of the 7th art in France.

A month ago, when the cinemas reopened after 200 days of closure due to a pandemic, the French had rushed: more than 2 million spectators in a week, thanks to releases like "Adieu les cons" or " DNA ”, or novelties like“ Demon Slayer ”... And this despite gauges at 35%.

The drop in attendance the following week (-60%!) Did not dampen enthusiasms: since June 9, and the possibility of filling rooms to 65%, the improvement has been confirmed.

"The Father" by Florian Zeller has exceeded 400,000 admissions in three weeks, "Adieu les cons" is close to 2 million ... Not to mention "Cruella", released on June 23, which attracted more than 300,000 spectators in five days.

These figures amaze all the way to the United States

Better, the weekend of June 20 saw attendance go back to the same level as in 2019 ... These figures are astounding as far as the United States. The benchmark site in terms of global attendance, Comscore, devoted a long article on June 24 entitled "The spectacular box-office of the recovery in France". He mentions in particular the weight of the adolescent public. Because among the films which work best for us figure prominently manga (nearly a million admissions for "Demon Slayer") or horror films (1.5 million for "Conjuring 3", already 400 000 for “Without a noise 2” in just two weeks), two genres very popular with teenagers ... And as a more family audience (“Cruella”, “Tom and Jerry”) or adults (“Adieu les Cons ”,“ The Father ”), cinema operators are seeing life in pink.