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The symbol of freedom or useless? Housing launches mini versions of the iconic bags - Walla! Fashion

2021-06-30T14:03:40.638Z


The veteran French fashion house has launched tiny mini versions of four iconic handbags from its history. Are these files useless or rather ones that understood the spirit of the period?


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The symbol of freedom or useless?

Housing launches mini versions of the iconic bags

The veteran French fashion house has launched tiny mini versions of four iconic handbags from its history.

To market the move well, models were sent to all the influencers on Instagram, who flooded the net.

Are these files useless or rather ones that understood the spirit of the period?

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  • housing

Gal Slonimsky

Tuesday, 29 June 2021, 07:30 Updated: 07:38

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In the age in which we live, it is already known that the best way to market a new collection, a specific item from it or a special model in a limited edition - is through the powerful fashion influencers on the net.

Widespread to all with the model or item from the collection, post or story in Insta and the rest is history.

Or rather - hysteria.

One who internalized the spirit of the period and does so time and time again is the French fashion house Dior, which has learned to make good use of the power of influencers.

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This time the marketing move includes flooding the chain with the iconic bags of the fashion house - only in a mini version.

That is, in housing they decided to make a tribute to themselves and sent to all network influencers as they are scaled-down versions of the best-selling bags of all years.

So if you somehow managed to miss, the feed is flooded these days with the "mini-beggar" version of the saddlebag, Lady Dior, Dior Caro and 30 Mountain.

The colors are varied and include black, white, pink, red, light blue, green, pearl decorations and more and more.

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Must admit that it is a bit surprising that Dior decided to reduce their iconic bags and not go for the extra large version, as it seems that the leading trend in the current period is actually large bags that sanctify the practice at the expense of beauty and style.

This is a trend that was born and strengthened with the decline of the corona plague, which brought with it the understanding that clothing should first be comfortable and effective and only then everything else.

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Despite this, the mini bags have not yet passed from the world (see the entry Jacquemus) and so Dior decided to produce a mini collection of the iconic models, ones that fit airfoods and lipstick at best, and maybe a single key to the house, without all the bundle.

The message of these cases - take only essential things with you, and try to give up what is not necessary.

In housing, it is claimed that the mini-bags actually symbolize the spirit of the period that sanctifies freedom.

For them, they are the freedom to carry unnecessary weight and unnecessary items that are thrown at us all in the big bags.

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A post shared by Sonia Dhillon (@soniaheartsfashion)

At the same time, it can be assumed that the idea of ​​marketing mini-bags and not particularly large bags comes from an economic place, since in each of the bags a lot of work is invested and expensive materials of high quality are used.

Therefore, to allow for relative accessibility (still $ 2,550-3,500 per bag), the sizes in this revamped collection are miniature.

Either way, housing mini-bags seem to be threatening to become a boiling trend, judging by the amount of influencers who have been privileged to take part in the project.

So hold on tight to your tiny bags.

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Source: walla

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