(ANSA) - ROME, 01 JUL - Turned on Sunday afternoon of Channel 5: in the place of Domenica Live from autumn comes Sceneda a wedding, a new family show entrusted to AnnaTatangelo, and Verissimo with Silvia Toffanin who doubled the commitment on Saturday. It is one of the most important innovations announced by Pier Silvio Berlusconi, CEO and vice president of Mediaset, in the meeting on Zoom to present the new palimpsests.
"It seemed important to us to do something different, to speak to an audience that is not there during the week: it is an editorial choice, but also an opportunity to experiment", he explained.
"Barbara D'Urso has done a great job, even in the months of the lockdown, she is a unique professional, very tough, always on the job: she will continue to drive Afternoon 5 but we will try to change gender, focusing above all on current events". As for Sunday, "the wide infotainment, which ranges from politics to chronicle, even black and gossip in the post Covid, no longer has great meaning".
Hence the choice to change direction with Scene da unmatrimonio, which in the first part of the afternoon will see AnnaTatangelo "narrating Italian weddings in a modern and empathic way, feminine but also familiar. It is a program - explained Pier Silvio Berlusconi - very suitable for that audience. band, clean. I'd like to extend it to baptismal feasts as well. " In the second part of the afternoon Verissimo arrives: "It was difficult to convince Silvia to double, but I am convinced that she will do it with great enthusiasm. It is the program where all the guests want to go, it has the characteristics to be successful also on Sunday". (HANDLE).