Football and beer are a natural combination for many football fans - especially at the European championship.
For an EM campaign there was heavy criticism and accusations for Aldi Nord.
Hanover - euphoria, excitement, public viewing: Since the start of the European Football Championship in 2021, the hearts of many football fans in Europe have been beating faster.
The last 16 knockout of the German national team against England caused a sad mood in this country.
The Deutsche Umwelthilfe was just as unhappy because of an Aldi Nord campaign at the European Championship.
Aldi Nord: There is heavy criticism from German environmental aid for the beer can campaign
Just in time for the start of the European Football Championship on June 11, 2021, the discounter added a number of new types of beer to its range.
So far, so good - after all, for many fans, football and beer are a natural combination.
The criticism therefore comes from elsewhere.
Because Aldi Nord sells numerous types of beer in cans.
The problem?
As is well known, climate friendliness falls by the wayside.
This is exactly what Deutsche Umwelthilfe (DUH) made Aldi-Nord accused of.
In a press release it is said that “the massive sale of beer in climate-damaging beverage cans” is being criticized.
The action is referred to in the message as "can nonsense".
Aldi Nord advertises on its own website with the "Aldi packaging mission".
The motto is clear and precise: “Avoid.
Reuse.
Recycle. ”A shot in the oven?
Aldi Nord, the DUH continues, is doing the “exact opposite” and proving “once again that profit thinking and the lowest prices are more important to him than environmental protection and sustainability.” Instead of offering the drinks in reusable bottles and thus helping to avoid waste, I set the discounter on environmentally harmful cans.
EM campaign from Aldi Nord:
Deutsche Umwelthilfe also made it clear why cans are so harmful:
Consumption of a particularly large amount of energy due to the high melting points of aluminum and tinplate.
Formation of red mud containing heavy metals and poisonous during the extraction of aluminum.
"This poses a threat to the environment," wrote the DUH.
Long transport routes
Restriction of "only partially recycled material".
Lots of packaging material for a comparatively "rather small filling volume".
That is why the German Environmental Aid is calling for the can campaign to be stopped and for Aldi to comply with the reusable rate of 70 percent set out in the Packaging Act.
"A sustainable packaging mission does not include beverage cans, but regional returnable bottles," said DUH head of circular economy Thomas Fischer.
The beer can is a clear statement against climate protection.
The deputy DUH federal manager Barbara Metz criticized an EM campaign by Aldi Nord sharply.
With a view to other companies, Deutsche Umwelthilfe calls for the "introduction of a tax on disposable plastic bottles and beverage cans of at least 20 cents in addition to the deposit".
The press release also states: "Consistent reusable funding must be an integral part of the climate protection strategy of the coming federal government."
Beer can campaign for the EM: Aldi Nord takes a stand on criticism - "Aluminum can be recycled almost infinitely"
At the request of
tz.de
and
Merkur.de
, Aldi Nord rejected the criticism.
So it is not about new types of beer or additional quantities, but about assortment items that have only been reduced in price.
In addition, there are regional beers with correspondingly short delivery routes.
The wording of the company states, among other things: “In addition, aluminum beverage cans already meet important requirements of the circular economy. Aluminum can be recycled almost indefinitely. Beverage cans have high recycling rates of over 99 percent - they are therefore an example of a functioning circular economy ”.
The discounter alluded to the ecological balance of returnable bottles, among other things. “On the other hand, the ecological balance of reusable containers has tended to deteriorate in recent years. The increasing variety of individual containers means that fewer and fewer fillers can use returnable bottles (complex bottle sorting logistics), which increases the transport routes for the drinks and the resulting higher CO2 emissions. "The company is always careful to keep drinks transport routes as short as possible in order to reduce the ecological footprint.
(mbr)
