"Yes, vaccines can have desirable effects: let's get vaccinated!". The campaign launched by the French Ministry of Health to convince the most reluctant, especially young people, to be injected with the magical doses focuses on what has been most missed since the beginning of the pandemic: kisses, hugs, the freedom to be together and to dance without fear .
The captivating posters that cover streets, bars, restaurants and gyms, relaunched through social media, make you want to rush to the nearest hub with the promise of a safe summer sheltered from virus attacks.
Couples kissing, crowds at a concert, family holidays with children and grandparents, the exoticism of a trip to the South Seas wink from the large posters relaunched by all the media across the Alps. A positive challenge that is difficult to ignore.
