The press demonstrates its advertising effectiveness

2021-07-08T02:58:02.841Z

An audited study proves that press campaigns also have concrete effects on purchases. The press sector has to fight many misconceptions. This for example: advertising campaigns in newspapers, magazines and their websites serve to build the image and reputation of a brand, but would not have a real and immediate effect on consumer behavior. The press offices contest this view, but until then had no evidence to oppose to media agencies and advertisers. It is now done. The Alliance f

The press sector has to fight many misconceptions.

This for example: advertising campaigns in newspapers, magazines and their websites serve to build the image and reputation of a brand, but would not have a real and immediate effect on consumer behavior.

The press offices contest this view, but until then had no evidence to oppose to media agencies and advertisers.

It is now done.

The Alliance for Press and Media Figures (ACPM) unveiled on Wednesday the results of a study carried out by Ekimetrics on "the business efficiency of the press", a European first.

Main lesson: the press is the second largest contributor to additional sales generated by advertising (21%), behind television (34%) and ahead of search engines (13%), advertisements on websites and social networks ( 8%), or radio (5%).

To read also:

"Le Figaro", first brand of press

The French company Ekimetrics,

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Source: lefigaro

All life articles on 2021-07-08