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YouTube Shorts arrives in Italy, short videos like TikTok

2021-07-13T08:31:59.149Z


From 14 July, functionality extended to over 100 countries (ANSA) YouTube launches shorts short videos, in beta, test version, also in Italy. From July 14, it will be possible to make and watch the short clips on the Shorts section of YouTube, which echo the consolidated trend of TikTok. The functionality, extended to over 100 countries after the initial 26, will allow anyone to use the various multimedia tools that YouTube makes available for the production and


YouTube launches shorts short videos, in beta, test version, also in Italy.

From July 14, it will be possible to make and watch the short clips on the Shorts section of YouTube, which echo the consolidated trend of TikTok.

The functionality, extended to over 100 countries after the initial 26, will allow anyone to use the various multimedia tools that YouTube makes available for the production and publication of trending videos, both by adding titles and effects and by inserting audio. from the vast catalog made available by the Google platform.

Precisely for this last point, YouTube has intensified relations with labels and record companies to ensure that the creators of Shorts can use a large library of songs: more than 250 houses, including Universal Music Group, Sony Music Entertainment and Sony Music Publishing, and Warner Music Group, are part of the project. To give visibility to the Shorts, a new section will be created on the opening page of YouTube, and an optimized viewing experience, to scroll the contents vertically. On smartphones and tablets, you will see a new YouTube Shorts tab, with the latest content published. Google also announced that it has set up a fund of 100 million dollars for YouTube Shorts, to give the most active creators the opportunity to invest in the section, at no cost to the chosen ones.The fund distribution program, active in the two-year period 2021-2022, will be detailed below.


Source: ansa

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