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"Dirty secret": The Israelis who changed the world came to Netflix.

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Like anything worthy of the name, this revolution will probably begin in Petah Tikva

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• Netflix

• Sugar

• start up

Yaniv Granot

Friday, 16 July 2021, 06:00 Updated: 10:43

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The race to change the sugar of "Domotok" (Niv Aharonson)

It was in the air back then, and I'm not talking about the sugar crystals flying everywhere - metaphorically and practically alike - in Domtok's offices.

To the delicious Instagram page of Walla!

This

food

was in the air because someone like me was able to understand (roughly and broadly, no need to exaggerate) what exactly is going on here, how it works, where it goes and at what point in time the process will connect to an actual product.

So they took me by the hand and explained to me like an idiot what the big story of this sugary startup was.

Today, five months later, these amazing Israelis are coming to Netflix.

Sugar time

The world is about to change.

Starting point - Petah Tikva

To the full article

"Sugar has a dirty secret."

Watch the Explained trailer:

This is an in-depth dive into the sugar phenomenon, its dangers and its global challenges.

Yes, I said it - this globalization is taking off from Petah Tikva

The story of the Israeli food-tech company begins, like many good things, with a sweet porridge. "My father was a scientist and was recruited by Haim Weizmann to establish national industries and laboratories for national research," said Eran Baniel, CEO and co-founder.

Countless experiments, tests, samples and tests later, opens the father's journey to the elaborate compound in Petah Tikva, and to Incredo Sugar, a real sugar, but a little different.

Want it simple? Is carried more efficiently towards our taste buds.) As such, it allows the same taste, the same bite, in less quantity. In essence - tens of percent less sugar without feeling.

Want it in the narration of Kerry Russell?

Open Netflix and go for the first episode of the third season of Explained, which is excellent in the production of VOX, which came up right today, and which leverages Domtok to dive deep into the phenomenon of sugar, its dangers and global challenges.

Yes, I said it - this globalization is taking off from Petah Tikva.

Neither austerity nor medicine.

Dumtok (Photo: Haim Yosef)

"More than ever before, sugar overconsumption is a huge problem, in Israel and around the world," Baniel explained at the time. "People and children today consume high-sugar products for one simple reason - it's delicious. Give them the comfort they have from terrible but delicious products, with a completely different diet. "

The company, which is now launching in the United States a pair of spreads based on the same Incredo Sugar - an almond cocoa spread and a cocoa spread and salted caramel - is moving away from images of medicine or austerity and insists on creating things - shocking - that are delicious.

"We want people to be happy," Baniel stressed, "and at the same time let them eat something that is healthier."

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