One after his baroque candidacy for the US presidential election, Kanye West is back with what he does best: music.
The 44-year-old American rapper has revealed an excerpt from his upcoming album
Donda,
which is scheduled for release on Friday.
A one-minute video posted on social media offers a preview of his new track
No Child Left Behind
.
For his comeback, after two years of absence, the producer has put the small dishes in the big ones.
The advertising spot for the brand Beats By Dre is particularly polished and features sprinter Sha'Carri Richardson, recently banned from the Olympics after testing positive for cannabis.
Read also: Olympics 2020: Richardson will not be selected for the US relay team
To announce the release of
Donda
, Kanye West previewed an excerpt from his new single during Game 6 of the National Basket Association (NBA) Finals on Tuesday, July 20.
Spectators in attendance were able to discover America's fastest female athlete of all time poised to race to the start line, a metaphor for the 22 Grammy Award winner's return to the forefront of the music scene.
A comeback with great fanfare
Originally scheduled for 2020, the rapper's tenth studio album - titled in tribute to his deceased mother - has been delayed several times. This time is the right time. The artist announced in the wake of a listening session this Thursday, July 22 at Mercedes-Benz Stadium in Atlanta broadcast live on Apple Music. The album cover created by artist Louise Bourgeois was also unveiled.
“
I never called you, I never counted on you. I always left it to God,
”hammers the singer on
No Child Left Behind
, seeming to use the formula of his previous album
Jesus Is King
,
which skillfully mixes gospel and urban influences. The artist had recently made the headlines after the announcement of the separation of the mother of his four children: Kim Kardashian. On Friday, all the spotlight will be on Kanye West again with the release of
Donda
.