Heavy metal - literally “
heavy metal
” - has never lived up to its name so well!
According to a study, fans of Rammstein, Metallica or even Iron Maiden - massive men, with long hair, avid beer lovers as legend has it - would tend to turn to fatty foods than reggae or jazz.
Read also: Metal fan mother names her children Metallica, Slayer and Pantera
The Danish University of Aarhus highlighted that our musical choices have an influence on our food choices.
In this specific case, hard-rock would encourage the consumption of fatty foods, while classical music, to take just this example, would encourage people to turn to healthy foods.
“Fast and loud music, characterized by heavy dissonance and distortion, excites the listener so much that it prompts them to binge on fatty foods.
Calm classical music can prompt listeners to make moderate and reasonable choices ”
Extract from the study "Sounds Healthy: Modeling sound-evoked consumer food choice through visual attention" which studies the links between our musical and food choices
This research was carried out in China and Denmark on a sample of 215 people.
The aim was to understand the effects of a specific soundtrack on nutritional choices and eye movements in consumers of different cultures.
“
Usually when we think of food we think of taste, aroma and, of course, sight, but the sound has been, I would say, underestimated,
” explains one of the researchers at the 'Danni Peng-Li study.
The authors rely on the analysis of mediation, a discipline of social psychology which highlights the processes through which a factor influences psychological functioning or human behavior to apprehend the phenomenon.
An eye-tracking system of 114 Chinese participants and 105 Danish participants was set up in the lab to study which foods they turned to.
The authors conclude that it is possible to strategically choose sounds to influence consumers' decision making and guide their attention to healthier food.
But don't panic, another study from 2015 showed that listening to metal can make you calmer.
Metal, good for morale, would therefore be a highway to hell, as AC / DC sings for the body ...
