Outbrain, the specialist in the "click trap" on the internet, debuted on the New York Stock Exchange on Friday.
The Israeli company, founded in 2006 by Yaron Galai, reached a valuation of $ 1.1 billion on the Nasdaq.
The initial public offering was $ 20 per share, after Outbrain sold 8 million shares to raise some $ 160 million.
Outbrain raises sponsored links
Earlier this month, the professional sponsored links on online media (like CNN, The Washington Post, The Times of Israel or Le Monde) raised $ 200 million from investment manager, The Baupost Group, with a view to its initial public offering.
"To compete with the giants of online advertising that are Facebook and Google in the war to gain the attention of Internet users",
explains David Kostman, co-CEO of Outbrain.
The company works in partnership with publishers and marketers in more than 55 countries.
Two-thirds of mobile income
When I look at our business plan
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