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We saw everything except the safe: a frothy visit to Milky's factory - Walla! Food

2021-07-26T08:18:15.837Z


Milky: A particularly frothy visit inside Strauss' Milky plant in Ahihud in the north. The whipped cream, chocolate, cocoa, the big questions and secrets of the most Israeli delicacy there is. Enter the article >>>


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We saw everything except the safe: a frothy visit to Milky's factory

Is the rumor true that someone who tastes a delicacy straight from the production line will no longer want to buy it from the writer?

We checked

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  • Milky

  • Strauss

Yaniv Granot

Monday, 26 July 2021, 06:00 Updated: 11:15

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A tour of the Strauss Milky Factory (Shlomi Gabay)

The road to Milky's Cup does not nowadays involve a murderous supermarket battle, nor an uncontrollable passion for a specific dairy delicacy.

We are no longer there, although (due diligence, and now Aviva Paz) we have been located for years, ahead of time and unquestionably, in the corner of Heli Goldenberg.

For me, she can quarrel over the last bag of cornflour in Rami Levy without the need for explanations.

Everything is plausible in Bat Heli.



To the delicious Instagram page of Walla!

Food



yes, there are countless other reasons to fight today maddening aisles - most of which make sense as much of an argument Aiitiz mythological involving at one point the Bar Rafaeli, Sandy Bar, Yigal Shilon and Kobe visa but gave course on screenwriting based logic - and the shelves of the supermarket bursting in any event options Equally tempting.



The women behind the brand today know this very well, so it's not surprising that they choose to use egalitarian but controversial food weapons, which have long been disqualified for use by the UN Human Rights Council.



They approach me with a smile - 90% professional, 10 Conspiratorial% - and say at a volume that is just enough to overcome the noise of the machines: "Come and taste, there is nothing like Milky that has just gone off the rails."

There is Milky and there is Milky

Homemade chocolate milky

To the full article

Tim Heli Forever.

The Battle of the Milky Way

The entrance to Strauss' northern dairy in Ahihud is no different these days from any normative entry into a factory that just wants to survive another day without talking about verified.

Lots of wardrobe and lots and lots of protection afterwards, we enter the huge and chilled space with a smile, start smiling, and are ready to plot on that "Milky from the strip".



The new machine runs before our eyes sets of ONLY whipped cream delicacies, one of the most sought-after editions by consumers, which is now returning to the shelves in a kind of airy summer comeback, whose mythological features are of course preserved in the safe.



Completely proportionally, such a whitish quartet is extended towards me, with only one teaspoon.

Is this really a secret to the knowledgeable?

Is the whipped cream better when it is dropped sharply from the machine?

Can not confirm or deny, certainly not with a full mouth.

Truth in advertising.

Milky whipped cream edition (Photo: Walla !, Yaniv Granot)

"Milky is a product that has existed for many years, with a recipe that has hardly changed - cocoa, milk, cream, sugar, some vanilla and starch, so that it has a pleasant creamy texture," shared Ayelet Azrieli, director of delicacies and cheese development at the company, while dealing with My countless private questions, and many more I received as a side trip.



She talks about the sugar barrier ("We have been working for many years to constantly improve the recipe, we have made sugar reductions and sweet reductions to accustom the consumer's palate, but not all at once"), counts alongside us more than 100 editions, flavors and concepts and shares what really Turns on the fans.

"The honor of the milky chocolate is in its place, but the product they most want to get back is really the milky whipped cream with the spoons."

2.5 million is not enough.

Milky's Chocolate Machine Dance (Photo: Giphy)

We keep going, moving between temperatures, hidden rooms and places we’ve dreamed of since childhood, including the huge container where cocoa mixes with sugar, and the conveyor belt that holds the only edition of Milky that can’t be mechanically covered (Milky TOP, I’m talking about you).



Azrieli quantifies what the eyes see in about 700,000 Milky Cups a day, and helps us calculate - 2.5 million trophies a week, "and that's not enough," as she puts it.

Another round on the conveyor belt, this time in the classic Milky configuration, leads to another tasting, even more skeptical than the previous one.



I take a spoon, but equally I could use a fork.

The fresh milky is almost completely different from what we are used to taking off the shelf.

Much more liquid, but such a thick liquid, chocolate style, delicious and fresh, and just in texture that will make me tower over everyone forever.

Milky ?!

Milky is best consumed straight from the machine.

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Source: walla

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