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Cinemas: the box office falls then rises

2021-07-27T14:43:39.487Z


DECRYPTION - Many cinemas are recording a decrease in their attendance. However, the health pass is not the only cause.


Wednesday, July 21, the French deserted the cinemas:

"-71% attendance, compared to the previous Wednesday,"

explains Eric Marti, General Manager France of Comscore, world number one in box office analysis.

“That day, all the films made 275,000 admissions, less than the 300,000 tickets sold the day before for

Kaamelott

.”

The sanitary pass has a good back: comparing a normal Wednesday under a bright sun with a rainy holiday makes little sense.

“After this catastrophic first day, the situation improved day by day to end with a weekend at -25%. That is, over five days, a drop of 45%, ”

continues Éric Marti.

Read also:

Cinema admissions collapse under the effect of the health pass

The most affected cinemas are those in shopping centers and regions with little vaccination with family customers.

“We often go together to see a film,”

says Éric Marti.

If one does not yet have their QR Code, we do something else. "

In Saint-Quentin as in Colmar, the police have stepped up the checks, without reproaching anything.

Kinepolis,

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Source: lefigaro

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