Facebook allocates $ 1 billion in support of creators, the creators of content on the platform and on Instagram, which it will invest by 2022.
"We want to build the best platforms for the millions of
," writes Mark Zuckerberg in a post that anticipates the announcement.
The investment, with which the company aims to wrest following and popularity from TikTok, will include new bonus programs for content creators - from style experts to aspiring entertainers - who achieve certain goals in using "creative and monetization tools." "of the platform. "We will also provide initial funding to help creators produce their own content. Our goal is to help as many creators as possible have long-term success on our apps," the company explains.
The bonus programs will be seasonal, evolve and be extended over time, and by the summer a space dedicated entirely to bonuses will be launched, where creators will be able to check out all those available. The space will initially be available on the Instagram app, and later in the year also on the Facebook app. The first bonus opportunities on Facebook, currently available by invitation, help creators to earn more and discover how to create monetizable content with in-stream ads and with the challenges of Stars (i.e. live streams); on Instagram, on the other hand, there are the bonuses for the ads of the IGTV video app, for the bagde in Live, and in the Reels Summer, the short video feature borrowed from TikTok.
"We will develop these programs with the utmost attention and transparency to make it clear to creators where and how they can earn - concludes the company - To do so, we will follow a series of reference principles for the distribution of the investments of the bonus programs, such as authenticity, accessibility, simplicity and usability ".