The Limited Times

Now you can see non-English news...

The labels are increasing the number of agreements with social networks


ANALYSIS - After TikTok and Snapchat, Universal Music Group signed with Lomotif. Objective: to diversify sources of income.

After five years of discussions, Universal Music Group (UMG) announced on Monday that it had signed a license agreement with the Lomotif video-sharing app.

Users of this small Singaporean TikTok competitor will now be able to use music from the major's catalog in their videos.

If the two companies do not communicate on the financial terms of their agreement, the standard consideration is to pay a fixed part of the income generated by the content to the rights holders.

Read also:

How the TikTok algorithm pushes the filter bubble to the extreme

This is not the first time that music industry leader Universal has signed such an agreement with a social network.

In just six months, it has joined forces with three platforms.

On February 8, he signed up with TikTok, then signed a contract spanning

“several years”

with Snapchat.

Partnerships are multiplying between majors and platforms in recent months.

Besides UMG, the TikTok app has partnered with Warner Music and Sony Music, giving its

This article is for subscribers only.

You have 67% left to discover.

To cultivate your freedom is to cultivate your curiosity.

Continue reading your article for € 1 for 2 months


Already subscribed?

Log in

Source: lefigaro

All life articles on 2021-07-27

You may like

Trends 24h

Life/Entertain 2021-09-15T22:50:31.051Z
Life/Entertain 2021-09-16T05:08:37.723Z


© Communities 2019 - Privacy