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Controversial campaign in Mendoza: they reward those who are vaccinated against the coronavirus with free wine and beer


The initiative is promoted by the Gastronomic Hotel Business Association and 50 bars and restaurants have already registered.

07/29/2021 12:46

  • Clarí

  • Society

Updated 07/29/2021 12:46 PM

People who do not want to get vaccinated against the coronavirus are a problem around the world, and Argentina is no exception.

To face this problem, in Mendoza they decided to launch a controversial free alcohol campaign to "reward" those who decide to get immunized.


wine or beer free of charge for those showing that they were recently vaccinated

The initiative that will take place from next Monday to August 15 is promoted by the Mendoza Association for the Gastronomic and Related Hospitality Business and

covers bars, restaurants and hotels


A campaign to which 50 of the 160 stores that are registered in the entity were associated.

Through the campaign, they offer "a pint" or a "sparkling wine" to people who go to bars and restaurants with their Covid-19 vaccination certificate.

A free pint or sparkling wine, the campaign that starts in Mendoza from next Monday.

Photo: José Gutierrez / Los Andes

As explained, the initiative seeks that young people and adults between 30 and 40 years old, the most "rebellious" towards vaccination in the Cuyo area, have 

an incentive

to be inoculated.

"We want to encourage vaccination and it is important that the people of Mendoza become aware of what it means to be vaccinated. It is a campaign that

has the support of the provincial government

. We have to become aware that this is a way of supporting society. And We thought of giving a drink as a celebration for one more vaccinated, "explained Beatriz Barbera, head of the sector, in statements published by the morning newspaper

El Sol.

"We know that getting vaccinated is an individual act, but we take it as a community act because it affects the entire society. We think positively and we seek to go through this stage in the best way so as to be able to return to normalcy little by little," he added.

"Una pint", one of the awards that Mendoza chose for those who get vaccinated after August 2.

The proposal will be carried out throughout the province and not only will the local members of the institution participate, but they also

seek to get the rest of the locals to join.


Stances against

The proposal, which has not yet started, has already generated controversy.

"We do not accompany a

campaign that promotes and encourages the consumption of alcohol

. It does seem important to us to encourage vaccination, but the one we want to use is not the right way," said Romina Ríos, head of the NGO Protectora, in a clear position against The initiative.

"We are in favor of awareness campaigns, but I believe that merchants

should use other advertising

or marketing


to make a business known or increase consumption in the premises and not through alcoholic beverages and vaccination", Ríos justified his position.

In the @ChachingoMdz if you 🍺 have witter free

- Alejandro Vigil (@alevigilmalbec) July 20, 2021

Days ago, Rodolfo Suárez, governor of Mendoza, expressed concern about an age group that was not going to the vaccination centers.

Fundamentally in the range that go from 30 to 40 years.

“Official data tell us that out of

285,498 people

in this segment, only

168,565 were



This represents


of the population.

Faced with this situation, the Government of the province urges the population to attend to be inoculated on the assigned shift, ”the governor reported in the middle of the month.

Mendoza, like other jurisdictions, has already opened vaccination to children under 12 and 17 years of age with comorbidities.

And this week it was authorized that the vaccination centers will receive all the people of legal age who do not have a turn to be immunized.


Look also

The Pfizer-BioNTech vaccine weakens a bit over time

They register to vaccinate children between the ages of 12 and 17 with risk factors: how they have to sign up

Source: clarin

All life articles on 2021-07-29

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