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New in Israel: Five sensational beauty lines - Walla! Fashion


The cool pop-up shop of Yves Saint Laurent, the new serums by Hava Zingboim and the favorite cosmetics of the stars who landed in Israel - News in the world of grooming in Israel

  • Fashion

  • Cultivation

New in Israel: Five sensational beauty lines

Yves Saint Laurent's cool pop-up shop, Hava Zingboim's new serums, the stars' favorite cosmetics and ampoules that are customized for each one.

We have therefore gathered all the intriguing news in the field of cosmetics


  • cosmetics

  • expression

  • Cultivation

Muriel Maximov

Friday, 30 July 2021, 07:45 Updated: 11:22

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For a moment it seemed as if the corona was already behind us.

The masks were removed, the testers in the stores were released and our facial skin breathed a sigh of relief with a shot of vitamin D and a lack of acne.

But then came the variants, the morbidity went up, the masks came back and we had to say goodbye to the red lipstick and the grooming routine that we were just starting to get used to again.

At the same time, the package deal for the Israeli summer, which includes heat, humidity, sun exposure and a freezing air conditioner, was also placed in our development, and the epidermis was already heartbroken.

But not everything is black it turns out.

Right now, at a time that feels like one big regression, there are also some bright spots in the form of five sensational beauty lines, which come just in time to lift morale:

Five rows of beauty, among them - the serums of Hava Zingboim (Photo: Alex Lipkin)

Aunt from Germany: Dr. Barbara Storm lands in Factory 54

For years, our interaction with the prestigious brand has culminated in desperate pleas for Bessie to fly abroad or watching enviable videos of Gwyneth Paltrow, Haley Bieber and Kim Kardashian's grooming videos. , Especially at a time when we are unable to fly to a nearby branch.

The exclusive and well-known grooming line for celebrities was launched only in 2014, but has already managed to reach the top of the best-sellers table and star on the cosmetics shelves of the women of the world, and we only have to happily join the club.

More on Walla!

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To the full article

Barbara Storm arrives at Factory 54 (Photo: PR)

Dr. Storm has a variety of products, ranging from face creams, peels and a variety of serums, which some have said are less suitable for the Israeli summer and worth waiting with for the winter season. The ones that captured our hearts are: healthy, eye cream therapist with dark circles, bags and swelling and facial mask successful travel, treatment after sun exposure or whenever skin needs Prevost of moisture. it will not hurt us Bost after this year.

Price range:

190-1290 dollars.

obtained at Factory 54 in the mall level Spring and


Pay attention to the glow drops and the famous eye cream (Photo: PR)

Climate crisis: Hava Zingboim's four serums

Hava Zingboim, the founder of the Cosmetics Corporation named after her, is launching four serums as part of the NEW ESSENTIAL series, which focus on healing the damage of air pollution and solar radiation and are adapted to different conditions and skin types.

The series includes a day serum for all skin types and another night serum - all of which have active ingredients that protect the skin and help it regenerate itself.

Regular customers remember well, of course, the Zingboim props that became a thing of the past.

In the new series, we were positively impressed by the ADVANCED BIOM-XL day serum, which after one application left the skin moist and taut, and has a smooth and pleasant texture.

The night serum, with a more milky texture, was likable.

Price range for the launch period:

NIS 395-496.

Obtainable from licensed beauticians using the Hava Zingboim method

Four new serums for all skin types and a night serum (Photo: Kfir Ziv)

The natural look: cream and combined treatment with Mimi Luzon

Just a few months have passed since the beautician from North Tel Aviv launched the golden lip mask with model Irina Sheik (whose picture adorns an entire wall at Luzon's clinic and we are not really angry about it), and these days she is launching another product, the Legendary Glow Rosie Cream, Based on rose extracts and other natural ingredients and designed to maintain the natural look of the skin.

The product has an interesting texture that ranges from a rich cream to a light gel, and unlike creams that call themselves "summery", it manages to give the skin a matte and not shiny or oily look - quite necessary features in the Israeli heat.

Our only reservations were about the color of the cream - phosphorescent pink, and the scent of the roses, which left the skin with a confusing odor.

But ... on taste and smell.

The new moisturizer - Legendary Glow Rosie Cream (Photo: PR)

At the same time as launching the cream and completing the experience, Luzon offers the LEGENDARY TREATMENT, a complementary treatment that aims to refresh, lighten and firm the skin, combining devices and products from the LEGENDARY series.

The price of the cream:

NIS 749 for 30 ml.

Available exclusively at Mimi Luzon's clinic, at 10 Einstein Street in Tel Aviv, or by ordering online directly from


treatment price



NIS 1,150, by phone: 03-9215085.

If you want the whole deal - treatment for NIS 1,150 at Mimi Luzon (Photo: PR)

Give me rock 'n' roll: YSL BEAUTY's pop-up

The beauty brand of the fashion house Yves Saint Laurent, known for its rockish and edgy style, launched a special concept store in Tel Aviv and at first glance we might think that this is a recording studio, and not a boutique dedicated entirely to the makeup products of the French fashion house.

The pop-up store, whose name betrays the visible concept, YSL BEUTY RECORDS, was indeed inspired by record stores, which were especially beloved by the late designer, as part of a broad concept that connects the brand to the music worlds.

Yves Saint Laurent Beauty pop-up shop in Dizengoff (Photo: Gadi Sierra)

Against the backdrop of a huge wall of speakers, a reception stand and neon signs, in the pop-up you can find the brand's well-known bestsellers such as the famous Touche Éclat, or the LIBRE perfume, along with makeup, care and perfume products from newer collections, such as the Volupte Liquid Color Balm, an excellent tint for lips that enhances their natural shade.

A pretty cool addition was recorded at the biotech tech stands, which include a virtual mirror that allows you to experiment with non-contact makeup products as well as technology for customizing the make-up shade.

Price range:

Ecla mascara for NIS 170, Volupte Liquid Color Balm for NIS 140, and LIBRE INTENSE for NIS 419.

The store will only operate for six months and its address is Dizengoff 162, Tel Aviv.

Mast Heb - Ecla mascara for NIS 170 and ink for NIS 140 (Photo: PR abroad)

Straight from the lab: Beaufort's custom face cream

Sometimes it seems that the field of custom cosmetics should be taken for granted.

After all, we all have different genetics, different shades, habits and different agendas - could a day cream or serum really suit everyone equally and achieve equal results?

At Biofor, a company that specializes in solutions to improve the appearance of the skin, they are trying to challenge this assumption, and are launching the BIO-LOGIC series, which includes five types of ampoules with different formulas and base cream, which allow personalization to the customer's specific needs.

Biofor - five types of ampoules with different formulas (Photo: Israel Cohen)

The biopsy matching process is very intriguing: it opens with a questionnaire from a beautician about the client's skin type, lifestyle and grooming habits, which helps her choose the ampoule to incorporate into the base cream.

Each ampoule, which can be mixed at home with a dedicated spoon, gives the base cream a different fragrance, and in my case, a 'fresh' ampoule, conveyed a delicate mint scent that leaves a very pleasant after-emblem on the skin.

At the end of the first application, the skin remains smooth and velvety, but due to its slightly heavy texture, it feels more relevant as a night cream.

The base cream:

NIS 260.


price range:

NIS 28-51.

Available from licensed beauticians and on-


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Source: walla

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