If her voice signature has often been compared to that of Mariah Carey, her visual signature is unique. With her long, high ponytail, Ariana Grande is instantly recognizable. Her colorful world inspired Epic Games for the star singer's foray into the world of her hit online game,
Fortnite
. She will be on a virtual tour on the platform by "offering" a unique graphic show. The "Rift Tour" will be "
a musical journey into magical new realities where
Fortnite
and Ariana Grande collide
“, According to its designers.
From August 6 to 8, with five concerts spread over different time slots, players will have access to a special playlist, new rewards and virtual items edited for the occasion, accessible in the online store.
The most fans of the "arianators" will even be able to use an avatar bearing the image of the singer.
Read also: 12 million Fortnite players followed the concert of a giant Travis Scott
"
We are so grateful to have an iconic superstar like Ariana Grande and her team join us for this musical experience (..) and for players and fans alike
," enthused Phil Rampulla, director of 'Epic Games.
Prized by several million users,
Fortnite
is a fighting game that comes in several modes and where players can create their own personalized worlds with a lot of virtual content, most of which is paid.
The Rift Tour was designed to offer accessories and objects that echo the imagery of the pop star.
For
Fortnite,
this collaboration is a golden opportunity to bring new players, fans of the American singer, to the platform.
$ 1.8 billion in revenue for Fortnite
Fortnite
is Epic Games'
goose that
lays golden eggs
.
By itself
,
the game has generated nearly $ 10 billion in 2018 revenues in 2019. point lead to a legal battle between the publisher, on one hand, Apple and Google on the other.
The two giants of the sector have indeed deleted the game from their respective download platform a year ago because Epic Games has set up a new online store which they no longer touched a penny.
The case is pending before the courts.
What is Ariana Grande going to do in this mess?
Read also: Why Sony invests so much in Epic Games, the creator of
Fortnite
Forbes sketches the beginning of an answer. According to the American media, the pop star "
should earn a fortune
" thanks to this virtual tour. According to the magazine, rapper Travis Scott - who had collaborated with the company in April 2020 - would have earned $ 20 million in merchandise sales thanks to his eight-minute virtual concert.
