COURMAYER - Open air, minor resorts, walks and bicycles. 18 months after the start of the pandemic, Italians are trying to escape the anxiety and fear of the Delta variant by pushing the accelerator on a trend that was already present in a nutshell in recent years but had had a nice surge in 2020, namely that of green holidays. This is testified by the latest JFC study that ANSA publishes in preview. "The fears caused by the Delta variant - says Massimo Feruzzi, sole director of Jfc and head of research - has reduced the" lightness "with which the Italians were booking their summer holidays, and pushed them to search for smaller locations, with low turnout and, above all, green ".
In the space of just one month, the interest rate towards green destinations has grown enormously: at the end of June, the Italians interested in spending a green holiday in the summer of 2021 were 12.4%, while a month later this share was climbed to 16.9%. This confirms a renewed sensitivity to choose places that are not crowded, relaxing, far from confusion, capable of guaranteeing relaxation and escape (even mental).
"It is also interesting to note - explains Feruzzi - how those who have decided to spend their holidays in a mountain resort, in the Apennines or in the countryside will do so for a longer period than the average length of this year's summer holidays: 14.4 days compared to 11.2 of the average / summer vacation, and of these as many as 39.7% will spend something more than last year ".
Courmayeur (767 points), followed by Asiago (734) and Moena (711), are among the green destinations that obtain the highest consensus, according to JFC, indicated as the most "relaxing and peaceful" destinations. Bormio follows with 677 points, Merano with 645 points and San Vigilio di Marebbe with 622 points. The other destinations follow at a certain distance: Cortina d'Ampezzo (529 points), Livigno (523 points), Madonna di Campiglio (509 points), Molveno (421 points), Campo Tures (418 points), Sestriere (403 points) ), Brunico (388 points), Auronzo di Cadore with 375 points, Bardonecchia and Ortisei (respectively with 343 and 310 points). Cortina d'Ampezzo, Brunico and Merano lead the destinations with "greater health safety". Furthermore, Italians consider Andalo,Madonna di Campiglio and Molveno are the most "family" green destinations, while the most "fun" destination is still considered Cortina d'Ampezzo, followed by Madonna di Campiglio and Livigno. "We note, in essence, the predominance of destinations in Trentino, which is also considered the optimal tourist area for the green summer holiday" adds Feruzzi.
Among the trends, JFC records a preference for stays in apartments and residences (the green holiday provides for freedom in schedules and maximum autonomy and accommodation that guarantees independence is preferred). There is a strong demand for trekking at high altitude (especially from foreigners, Dutch and Belgians) and for walks (the passion of Italians is growing exponentially). The electric bike is now a must that has downgraded muscle bikes, especially in the mountain and Apennine areas. Finally, there is the trend of living in the villages.
Particularly appreciated are those small destinations where the human relationship is authentic and true, not yet "polluted" by the presence of other tourists and where it is still possible to discover and visit new things. (HANDLE).