During his visit to Lidl in northern Germany, an Italian customer finds a product that he would not have expected.
He ventures his anger on Facebook.
Travemünde / Munich - Actually, supermarkets should convince their customers with a balanced range.
The variety of offers goes too far for an Italian visitor to a Lidl supermarket in Travemünde (Schleswig-Holstein).
He rages on Facebook: “I don't understand!
I really don't understand !!!!! ”The reason for his anger: Italian water that is available for sale in the Lidl supermarket in the small northern German town.
Lidl offers Italian water - customer criticizes transport costs and environmental protection
Davide Benfenati uses a photo to document a sales shelf in which the "San Benedetto" brand water bottles are stacked.
He writes: “You arrive in # Travemünde, in the far north of Germany on the Baltic Sea, go shopping at Lidl Germany and find San Benedetto water.” Incomprehensible to the Italian.
With regard to transport costs and environmental protection, he asks with a pinch of sarcasm: “Why do you have to let trucks full of water travel thousands of kilometers?
Is there perhaps no water in Germany? "
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Lidl: Italian customer is angry about the low price
But even a look at the price tag provides the next source of anger.
It annoys the Italians that the water costs less than in Italy.
Discounters and supermarkets such as Aldi, Lidl and Co. want to make their range more attractive with foreign products.
Often this happens in the context of so-called “topic weeks”.
Italian supermarkets also sell water from other European countries.
In this specific case, the Italian San Benedetto water from near Venice has been part of the Lidl range for a long time.
Likewise with the competitors Aldi and Rewe.
No wonder: According to its own statements, San Benedetto exports its own water to 100 countries.
To the annoyance of the Italian Lidl customer in Travemünde.
Video: Sparkling water in the test
