SPD election posters: With the lacony of Soviet constructivism

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Election posters 2021: The SPD is now the »Scholz Packt Das an« party for 53 days.

Period.

Photo: Kay Nietfeld / dpa

The SPD has no chance and the firm intention to use it.

At least that can be seen in the campaign for the 2021 federal election campaign presented by Secretary General Lars Klingbeil on Tuesday.

The Greens are lime green, the Union is somehow colorful and round - the SPD pretends to be what it always was: red.

According to Lars Klingbeil, this red, a saturated »483 C« without gradations or compromises according to the Pantone system, has to be »put on the street«.

There, the color of the posters contrasts aggressively with both the surroundings and the competition, especially "against green", by which Klingbeil may or may not mean the little townscape trees in the background.

In fact, red is the only color, besides there is only white and black.

Visually this is somewhat reminiscent of works by Soviet constructivism in its laconic form.

Next to it, possibly as a tender reminder of the long history of social democracy, the national flag swings from 1871 to 1919.

What do you see

Especially Scholz

The SPD, according to a brown-eyed general secretary, was "red in a colorful world," whatever that may mean.

In any case, you can see our posters in the streetscape "for hundreds of meters," such as "Stop" or "No passage" signs.

Then the usual promises about rent, pension, care, minimum wage.

What else can you see?

Scholz.

Other people too, but above all: Scholz.

“Scholz is tackling it,” is the crisp slogan.

With a point: »Scholz tackles this, point«, because an assertion without the bang of the final punctuation has recently been considered a lie, while the point seals its truthfulness.

And, according to Klingbeil, "of course" it must also be about "bringing the candidate for chancellor together with the SPD".

Which would also silence conservative doomers, saying that the competent Scholz only had to make the voters forget which party he was standing for.

The SPD is now for 53 days the "Scholz Packt Das an" party.

Period.

Like a teacher talking to parents

The color scheme and typography may be as simple as the word games clever, but the SPD pulled out all the stops to be psychologically overwhelmed with the photos of its candidates and the candidate for chancellor.

Scholz was also photographed with “three-dimensional wide-angle photography”, presumably supplemented by the latest findings in quantum photography.

That is why Scholz, as he holds up the ballot, has abnormally huge paws - with which it can certainly be tackled excellently.

According to Klingbeil, this ingenious photo method should "penetrate", if not jump in the face of the viewer.

Some of these motifs, broadly called "Chancellor posters" by the SPD, are already hanging around.

Scholz sits across from the electorate like a teacher at a parenting meeting when the offspring has eaten something up again - albeit with that mischievous and Hanseatic "We'll get that rocked" look with which he himself has sat out every scandal.

In the picture, his sleeve is also well hidden, the ace in it.

Scholz promises “Competence for Germany, point” and “Respect for you, point”.

An argumentative pincer movement that you can hardly avoid.

And better that way than the other way around.

A little film with matryoshka dolls demonstrates what a Scholz can be.

Raise.

Affordable rents.

Climate protection.

Innovations.

Stable pensions.

Youthful irony that backfires

Another clip sums up the history of the party with youthful irony, which backfires: "For you we go on the street", Franziska Giffey demonstrating, "into parliament", Giffey again, this time speaking in parliament, "and Compromise «, Scholz next to Merkel when signing a compromise.

Klingbeil briefly suggests something like self-criticism, the "SPD is to blame for many things."

It follows, in newspaper advertisements, a touchingly helpless list of things for which the SPD would like to be “to blame”, from the “coal phase-out” to “more child benefit & billions for good daycare centers”.

Because it has apparently not yet arrived in the country.

"Of course," says Klingbeil, "for us, part of the election battle is that we emphasize the mistakes of others very clearly."

How exactly, that will be »seen« in the coming days.

For the time being, with a look at Laschet and Baerbock, the story goes as follows: “While two split up, the third stands out.

This is Olaf Scholz, he does his job «.

53 days left.