Anti-vaccine myths, electoral infox… False stories abound in the daily life of citizens. Publishing fake news is affordable for everyone.
“There are ideologues behind the sites that distribute infox. But there are above all businessmen who have understood that the misinformation business is profitable, ”
analyzes Chine Labbé, editor-in-chief and vice-president of European partnerships at Newsguard. Each year, major brands pay 2.6 billion dollars (2.2 billion euros) to misinformation sites, according to a report from the organization which analyzes online infox and Comscore, unveiled by
Le Figaro
.
This projection was obtained based on a sample of 7,500 sites whose traffic and advertising costs are measured by Comscore.
In a global programmatic advertising sector of $ 155 billion, these expenses represent 1.68%, details the report.
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Faced with this situation, the response
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