(ANSA) - ROME, AUGUST 07 - Slight recovery for the consumption of cultural goods and services which went from about 60 euros monthly average expenditure per family in December 2020 to almost 70 euros in June 2021 (+ 17%). But the situation remains difficult, in particular, due to the cultural activities that remained closed during the lockdowns and still strongly slowing compared to the pre-pandemic values: in June only 2% of Italians bought tickets for live shows and concerts, 3% for theater and 4% for cinema. The use of live events, also for the near future, is strongly affected by the fears and uncertainties related to Covid. Limits to the number of admissions, for 51% of the interviewees, and accesses allowed only with the greenpass, for over 40%, are among the measures considered most necessary to visit museums and attend concerts insecurity.
These are the main results that emerge from the Observatory of Impresa Cultura Italia-Confcommercio, in collaboration with SWG, on the cultural consumption of Italians. On the other hand, regular readers of paper books are on the rise: they are 25% in June 2021 compared to 20% in December 2020. As regards editorial products, there is a coexistence between paper and digital form, with purchase and use choices linked above all to criteria of practicality , for digital products, and taste, for paper products. As for television use, 42% of the interviewees habitually use paid streaming platforms and a quarter of Italians think they will use them as the main tool for watching content in the coming months.
The predisposition to follow live shows in streaming is decreasing, a sign that for this type of events digital cannot be considered a completely substitute for the live experience.
"There is a trend towards a recovery in cultural consumption, but the data remain far from pre-pandemic levels. It is therefore essential to move from non-specific support measures to accompanying measures towards a return to full normality. No more refreshments but targeted and effective investments ", comments the president of Impresa Cultura Italia-Confcommercio, Carlo Fontana. (HANDLE).