Aldi, Lidl, Rewe, Edeka and Co. are starting a campaign to increase vaccination readiness.
This includes information material in the supermarket but also vaccination offers at selected locations.
Berlin - Germany's largest supermarkets, discounters and retail giants are starting a joint vaccination campaign.
In addition to poster campaigns, postings on social media and information brochures in several languages, this also includes vaccination offers at certain locations.
It is not yet clear where exactly the vaccinations will take place.
It is clear, however, that the vaccination should take place in cooperation with the local health authorities.
The motto of the campaign in cooperation with the German Trade Association (HDE) and the Central Real Estate Committee (ZIA): “Live instead of lockdown.
Get vaccinated. "
Aldi, Lidl, Edeka and Co .: These companies take part in the campaign
The participating companies include Aldi Nord und Süd, Breuninger, Deichmann, Deutsche Euroshop, ECE Group, EDEKA, Ernsting's Family, GALERIA Karstadt Kaufhof, INTERSPORT, KiK, Lidl and Kaufland, MediaMarktSaturn, METRO, REWE Group, s.Oliver, Tengelmann Group, Thalia, Transgourmet and Unibail-Rodamco-Westfield Germany.
These companies reach around 40 million people every day and thus have an enormous reach.
“Together we can reach precisely those people who have not yet been vaccinated despite the availability of vaccinations.
Here we want to educate and motivate at the same time, because only with an effective vaccination campaign can we return to normal in the long term, ”said HDE Managing Director Stefan Genth about the campaign.
So will there be vaccinations in the supermarket in the future?
This approach, which at first seems curious, is not unrealistic: After all, there was only recently a successful vaccination campaign thanks to a free bratwurst for vaccination or a vaccination offer when buying furniture.
There are also creative approaches internationally, one country even offered joints as a vaccination incentive.
Vaccination campaign by retail companies: Spahn welcomes the campaign
“The biggest vaccination campaign in history is a collective task. I am very pleased that retailers are campaigning for the highest possible vaccination readiness and want to support the federal states and municipalities in implementing low-threshold vaccination offers. With a view to the Delta variant and autumn and winter, every vaccination counts ”, Health Minister Jens Spahn (CDU) praised the campaign. He tries to mobilize people in Germany to vaccinate - and is also thinking of restrictions for those who have not been vaccinated. In an interview with
Münchner Merkur
, he described vaccination as a "patriotic act".
The vaccination rate had increased more slowly in the past few weeks than before. At the same time, according to the Robert Koch Institute (RKI), the seven-day incidence in Germany currently climbed several weeks earlier and faster than in the summer of 2020. According to a report by the German Press Agency. Restrictions on unvaccinated people are currently being discussed.