Strange Fairy Tale - In a commercial, the Snickers ice cream bar turns a gay man into a straight man.
Aless Gibaja, an extroverted Spanish influencer, demands a “sexy orange juice with vitamins A, B and C.” in a beach bar.
His friend, sitting next to him, pushes him a Snickers ice cream bar without a word.
Gibaja eats the snack and quickly transforms into a bearded straight man with a dark voice.
There is also the dialogue known - for Snickers advertisements: "Better?" "Yes, better!" And the final advertising slogan in the picture "You are not you when you are hungry"
Snickers advertising: Sharp criticism from politics, from LGBT activists
There has been criticism from all sides for this commercial.
Spain's Minister of Gender Equality Irene Montero posted on
: "Who would think it would be a good idea to use homophobia as a business strategy".
The left-wing party PODEMOS also criticized via Twitter: “In view of the wave of LGTBI phobia, with attacks and even murders, Snickers has no better idea than to make a garbage commercial to tell you that you are not yourself when you are active ”.
Ante la oleada de LGTBIfobia, con agresiones e incluso asesinatos, a Snickers no se le ocurre ninguna idea mejor que hacer un spot publicitario basura para decirte que no eres tú mismo si tienes pluma.
No hagas caso de su LGTBIfobia, eres libre de ser como te dé la gana.
pic.twitter.com/wFgJ92gLkl
- PODEMOS (@PODEMOS) August 5, 2021
Hate crimes: homosexual 24 year old murder
FELGTB, the national association of lesbians, gays, trans and bisexuals in Spain, commented that it was shameful and regrettable that there were companies that continued to uphold stereotypes and promote homophobia.
In recent months there have been increasing numbers of attacks in Spain, in which homosexuals have been seriously injured and a young man has even been killed.
As the Tagesschau reported on July 6th, a 24-year-old male nurse was found beaten to death in front of a nightclub in La Coruna in the northwest of the country.
His relatives suspect a hate crime.
Mars withdraws commercial and publicly apologizes
The Mars group withdrew the spot because of the vehement criticism and apologized "for any misunderstandings" on its Spanish social media pages.
The aim of the commercial was to show that hunger can change a person's character.
"It was never our intention to stigmatize or insult any person or group."
Mars is committed to a world "in which every person can be themselves and we have to do our part to create this world." to do better in the future. "
