Sexual well-being, female pleasure, is boom sex toys - Lifestyle

The

is not for some time a taboo subject, as well as common myths about

are on the passing road.

Thus sexuality has finally become a cleared theme for women as well when it began to be associated with the magic word of this period: well-being.

There is nothing to hide, especially now that

, on a par with the attention and good intentions that the female sex has for example towards healthy eating, skin care or exercise. physicist.

The trend exploded during the pandemic annus horribilis, 2020, and analysts speculate that it was this gloomy period that gave women the impetus to rethink their sex lives. The private sector is now at the center of women's thoughts, so much so that it has become public to be understood, metabolized and accepted through the involvement of renowned women, actresses and influencers, and of women engineers and psychologists who have decided to deal with the subject firsthand. Actress

, Anastasia Steele of Fifty Shades of Gray, during the pandemic and through Skype meetings with the founder of the

renowned throughout the world for the design of vibrator-sculptures with an extremely elegant design, she has become the creative director of the brand. “

. Instead it is part of women's wellbeing routines, - explained the thirty-one-year-old actress on the pages of Vogue USA. - During the creation of the products we think about the awareness of our body and our sexuality, we create the opportunity to

.

The change is epochal and disruptive: on the Goop website of wellness guru

A complete and exhaustive guide to vibrators on the market in the world is ready, classified by female needs and desires, while in the last three months in the United States sales of sexual wellness products have grown by 18.4% and are in particular the lubricants to command the surge, followed by toys for female pleasure in the bedroom. They are mostly bought online or in the 'order and collect in store' form, probably for confidentiality reasons, but the upsurge in sales is recorded in all channels. Lubricating gels grew by 11.2% and it is in 2020 that the offer of

on the market has increased, declined to essential accessories of emancipation. The picture paints a new report by Nielsen in which analysts underline that 'in the last 13 weeks purchases for sexual well-being have increased overall by 18.4%, probably also as a consequence of the spread of COVID-19 vaccines and the return to social activities that facilitate interpersonal relationships ".

The phenomenon is evident from the United States to Brazil but Europe is not excluded. Witness the spread of sex toys in perfumeries, such as the Sephora chain with the Toy Boy portable.

 Interviewed on Forbes in recent days, the guru of female intimacy

, a sex-toy brand and with studies in clinical psychology and couple therapy at Columbia University, explained that the campaign carried out on Kickstarter (crowdfunding platform for startups) has resulted in the production of 8 different types of toys for sex designed for women. The design took into account young girls but also mature women because needs change over the years and Fine says he wants to

.

Dr. Fine also denounces that

so much so that "when the blue pill arrived, everyone talked about it for him, while now Instagram and Facebook are censoring our products for women and we have also sued the MTA (ed. the New York metro) for the discriminatory advertising restrictions they imposed on us ". Censorship aside, online sales of its sex toys have skyrocketed by 100% with many models sold out over the course of 2020. Brands selling bedroom products are expanding rapidly. In July in the United States,

and, which sells a range of lubricants, announced a deal with Walmart and a million-dollar startup funding. Last June, personal and sexual health brands like Hims and Hers announced an agreement with the Urban Outfitters brand for distribution. Again in 2020

launched a thin "massager" for women in menopause, while

sells simpler toys for beginners. Those from LBDO are easy to grip and Dame Product's Eva toy has flexible arms for easier use. Another brand is

, one of the leaders in the high-end market.

The global beauty industry reference Beautystreams also signals the new phenomenon in terms of holistic well-being, probing the trends of the current summer. “The new trend from the US also extends to Brazil, where influencers are opening up to sexual well-being and encouraging their followers to do the same. While it is still a taboo subject for many, conversations are changing and

”analysts say. Meanwhile, and for the first time, the

is openly discussed

also in the journal Cosmetic & Toiletries science applied where Jamie Leventhalm, founder and CEO of the sexual wellness brand Clio / plusOne, reports the surprising effects of a clinical study in which significant improvements are shown in terms of increased firmness and elasticity of the facial skin feminine, after an intimate relationship. The same magazine also reports the inverse phenomenon with sex toys that can be used on the skin of the face for beauty purposes, as happened to the Touch X products of the We-Vibe brand. Designed for pleasure, they are now part of a new beauty and self-care routine, passed on to the face for massages that stimulate circulation and reduce puffiness of eyes weakened by the great heat of the season, used together with serums and lotions and masks. The producers explain:“Originally developed for an intimate massage, the countertop vibrator can be used as a massager for the whole body, including the face. At its lowest setting, it is the perfect touch to the morning routine in the bathroom, while its seven different vibration patterns offer new opportunities in the bedroom ”.

After the customs clearance of the menstrual cycle we are the one of pleasure for itself and the motto of 'do it alone, do it more often' the German luxury sex

toy

brand

, of the WowTech group that sells them in 60 countries, enhances

“That's why we push for it to be talked about openly. On our blog, O * Diaries, we create a dialogue with readers and listen to them, as well as allowing influencers, experts and authors to have their say. Together we will spread the message around the world: love your body and take the time to satisfy yourself sexually! ”.

On YouTube there are more videos with instructions for intimate pleasure with lots of tasks to practice knowing your body, feeling sexy, having better emotional strength and increasing muscle flexibility which can make a difference and is also good for the pelvic floor.

Then there is a world of apps. Among the most renowned apps globally,

conceived, after about 15 years of studies, by 46-year-old Chloe Macintosh who recently explained to The Times that she wants to support people to have a better life as a couple and become better lovers. Italy is not excluded from the phenomenon and this week in the ranking of Amazon's' bestsellers' (health and wellness sector), after the replacement heads for electric toothbrushes there are, in second place in the category, the 'massage 2 lubricating gels. in 1 'water-based.

on Instagram

, a leading Milan brand in the sector whose mission is to teach pleasure for women. On the brand's social channels, interactive talks on how to relax, get to know and listen to your body by educators, sex therapists and psychologists are very successful. The capsule collection of erotic toys (limited edition) signed by Tommaso Zorzi, winner of the Big Brother was also recently born. Conceived by the

brand

whose managers consider the approach to sexuality as a cultural factor: "We engage with the reference community, also through the organization of pleasure education and sexual information projects, which involve experts and meetings thematic events held online ".