Roots in the historic center of the capital, schools at the noble Liceo Visconti and law degree at Sapienza, Bruno Piattelli - who died on August 14 in Rome a few days after turning 94 - had fashion in his blood, a member of a family that for generations even before him he had worked with fabrics, models, styles, clients. With his sober and refined clothes he has dressed the wealthy bourgeoisie and entertainment stars for many decades, he has worked with cinema and theater, stylist and at the same time capable entrepreneur, promoter of Italian style in the world, also able to amaze and force the rules, like when he first brought men to parade on the catwalks. "After high school I had the idea of putting together my collection and presenting it abroad," he said in an interview.And it is thus that from the center of Rome, his name soon arrives to cross the borders and collaborations are born with the great fashion houses, contracts with D'Avenza, Ellesse, Petronius, Lanerossi, Sanremo. He designs collections for half the world, Burberry's of London D'Urban of Tokyo, creates uniforms for stewards and stewardesses of Zambia Airlines and for hostesses of Dunhill of London, then those for men of land Alitalia, twice also dresses the team Italian national team at the Olympics - in '68 in Mexico City and in '96 in Atlanta - the fame of his Italian trait is such that even NASA calls him to collaborate by commissioning him t-shirts for astronauts.Lanerossi, Sanremo. He designs collections for half the world, Burberry's of London D'Urban of Tokyo, creates uniforms for stewards and stewardesses of Zambia Airlines and for hostesses of Dunhill of London, then those for men of land Alitalia, twice also dresses the team Italian national team at the Olympics - in '68 in Mexico City and in '96 in Atlanta - the fame of his Italian trait is such that even NASA calls him to collaborate by commissioning him t-shirts for astronauts.Lanerossi, Sanremo. He designs collections for half the world, Burberry's of London D'Urban of Tokyo, creates uniforms for stewards and stewardesses of Zambia Airlines and for hostesses of Dunhill of London, then those for men of land Alitalia, twice also dresses the team Italian national team at the Olympics - in '68 in Mexico City and in '96 in Atlanta - the fame of his Italian trait is such that even NASA calls him to collaborate by commissioning him t-shirts for astronauts.96 in Atlanta - the fame of his Italian trait is such that he even calls him to collaborate with NASA by commissioning him t-shirts for astronauts.96 in Atlanta - the fame of his Italian trait is such that he even calls him to collaborate with NASA by commissioning him t-shirts for astronauts.
These were years in which the Piattelli brand experienced a great foreign expansion with the birth of the "Piattelli's Corner" which opened inside the Department Stores in London, New York, Boston, then also in South Africa and in the Far East, in Tokyo Hong Kong, Bangkok. Even the Chinese government invited him to a study of the clothing manufacturing sector and a Joint-Venture was born with the oldest manufacturer of garments in China, HongDu Piattelli Textile & Fashion Co.
LTD. of Beijing.
Italian cinema is experiencing its golden age and Piattelli signs the costumes for all the films of Marcello Mastroianni and many others from Nino Manfredi to Virna Lisi, Ugo Tognazzi, Gina Lollobrigida, Alberto Sordi, Franco Nero, Gian Maria Volontè. Cinema is also looking for him from abroad, wearing Michel Piccoli, Richard Jonson, Mickey Rooney, Costa Gavras, Pierre Clementi, George Segal, Orson Wells.
He works with Zeffirelli, Visconti, De Sica. He is committed to the theater and his models are now part of the costume collection of the Metropolitan Museum in New York and the Victoria & Albert Museum in London.
Estimatore delle Arti in 2002, on behalf of the Rome Foundation, he created the Symphonic Orchestra of Rome, the first private Italian orchestra, of which he is President. In his long life there was also room for a passion for publishing, with refined volumes that tell about Rome and all the arts that reflect it. In the capital, his atelier in Piazza Colonna was covered with photographs, traces of a life extraordinarily rich in encounters and collaborations. In one of these, he smiles at Mastroianni as he seems to be adjusting his jacket collar.
"With cinema and theater - he said - it was great love".
(HANDLE).