We travel, go on vacation and dress accordingly: fresh, cheerful, sunny clothes.
This is how the top summer dress emerges from the market trends: the tropical dress, practical, light, with saturated colors that look good on all and many flowers, preferably with puffy balloon sleeves or thin straps .
Trendalytics has elaborated the average weekly searches: there are 7.4 million for the tropical dress,
+ 59%
compared to last year.
A top market mover and new to the market: 57% of products are new in the last 3 months and 20% of new SKUs are out of stock.
Tropical clothes
are on view in the fast fashion market, where the average price is between 16 and 20 euros.
(Mango)
Another trend, due to the explosion of heat is
the linen dress
, excellent against heat waves thanks to its light composition;
searches for linen clothes are growing at an accelerated rate,
+ 66%
compared to last year.
A trend with 8.7K average weekly searches for linen suits.
A top market mover: 37% of new SKUs are out of stock.
(Mango)
At the foot of the latest fashion are
flip flop heels.
Taller than the classic flip flop, this season's "it" shoe is low to the ground and captures all the holiday vibes.
There are 4.7K average weekly searches for flip flop heels,
+ 102% over
last year.
And according to analysts, fashion will continue next year as well.
(Zara)